Sales Officer/Executive- General Trade

3 days ago

Alleppey, Kerala, India Nestlé Full time

Designation: Sales Officer/ Executive

Reports to: Area Sales Manager

Job Description:

Custodian of Nestle business in the assigned territory


• Ensure product availability at all relevant channels


• Solely responsible for planning & achieving monthly/ yearly target


• Maintain and enhance trade relations


• In charge of distribution set up and secondary sales force set up


• Network with other functions for achieving overall sales objective and extends support through secondary sales set up for implementation of all activities.


• Implement all activations (Trade / Consumer) & merchandising (Visibility) programs.


• Facilitate timely and quality feedback for all activities as per guidelines


• Overall accountable for all operational programs in the assigned area.

Market Working


• Set monthly, quarterly and yearly target for each Distributor for your region


• Achievement & monitor progress of Redistribution value and volume targets


• Ensure product availability at all relevant channels through the distributor's sales force per Company guideline


• Ensure continuous development of the assigned area and addition of new outlets.

Distributor Handling


• Ensure compliance of Distributors with their respective roles & responsibilities


• Manage and develop individual distributor in an active and profitable manner


• Ensure the proper and correct execution of sales, discount and trading terms determined by the company


• Monitor and minimize the level of Bad goods returns


• Ensure distributor's efficient and effective support for the market coverage


• Monitor Distributor's overhead expenses & profitability (ROI)


• Track on delivery from Distributor to consumers.


• Develop strong business relationship with distributors, trade and key account in their territories

Control, Training and Communication


• Conduct performance evaluation of Secondary Sales Force.


• Accurate and timely reports on Market intelligence: competitor's activity, price changes and promotional support.

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