Market Insights Manager
2 weeks ago
Market Insights ManagerBased in Bengaluru, IndiaRole Overview We are seeking a highly analytical and collaborativeMarket Insights Managerto drive actionable insights across the UK and Europe. In this role, you will be the go-to expert for regional, industry, competitor, and target persona intelligence, directly supporting our growth marketing and Account-Based Marketing (ABM) strategies. You will also own the measurement of Netradyne’s brand perception in these markets and develop plans to address gaps and strengthen our positioning.Key Responsibilities Market & Industry Intelligence Conduct research and analysis of the UK and European fleet, logistics, and commercial vehicle markets Identify emerging trends, regulatory changes, and growth opportunities within target industries Deliver regular market landscape reports to inform go-to-market and product strategies Competitor Analysis Track and analyze key competitors’ offerings, positioning, go-to-market strategies, and customer engagement Provide actionable intelligence to help shape Netradyne’s differentiation and value proposition Maintain a competitor intelligence repository for use by marketing, sales, and product teams Persona & Buyer Insights Develop and update detailed target persona profiles for enterprise buyers and influencers in the region Gather insights on customer pain points, decision criteria, and buying journeys through primary and secondary research Support ABM and enterprise marketing teams with persona-driven messaging and campaign planningBrand Perception & Positioning Design and execute brand perception studies (surveys, interviews, social listening, etc.) to measure Netradyne’s reputation among target audiences Analyze findings to identify strengths, weaknesses, and perception gaps Collaborate with marketing and communications to develop and implement plans to address brand gaps and enhance market positioning Stakeholder Collaboration Work closely with enterprise marketing, ABM, sales, and product teams to ensure insights are embedded in strategy and execution Present findings and recommendations to senior leadership and cross-functional teams Support the creation of thought leadership and content marketing with data-driven insightsRequired Qualifications 7+ years of experience in market research, competitive intelligence, or insights roles, preferably in B2B technology, SaaS, or automotive/fleet sectors Demonstrated expertise in market, industry, and competitor analysis for UK and/or European markets Experience supporting enterprise marketing and/or ABM programs with actionable insights Strong analytical skills with proficiency in new-age research tools, survey platforms, and data visualization Excellent communication and presentation skills, with the ability to translate complex data into clear, actionable recommendations Fluency in English required; additional European languages a plus
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