Performance Marketer

3 weeks ago


Cochin, Kerala, India Alt. Investments Full time

Purpose:

Scale brand and demand so capital-formation flywheel spins faster than industry peers. Run paid channels profitably.

Responsibilities:

  1. Own paid, earned, owned mix; budget & agency management.
  2. Launch/manage Google, Meta, , programmatic.
  3. Align campaigns with Sales; ship data-driven narratives.
  4. Measure full-funnel CAC:LTV; iterate.
  5. Continuous A/B on ads & LPs; automate bid rules.

KPIs:

  1. Qualified lead growth ≥15 % MoM
  2. CAC within target
  3. Share of Voice (SoV) in RE-alt media.
  4. Return on Ad Spend >4×
  5. Cost Per Lead down 10 % QoQ

Targets:

  1. Weekly growth scrums; monthly funnel dashboard; quarterly flagship report + 2 tier-1 PR hits.
  2. Weekly 3 live tests; monthly 10 % CPL drop; quarterly open one new paid channel.

Qualification:

3+ yrs fintech/prop-tech growth; SQL & GA4; team-lead experience. 2 yrs paid-media; Google Ads & FB certs; basic Python for data.


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