
Performance Marketer
3 weeks ago
Purpose:
Scale brand and demand so capital-formation flywheel spins faster than industry peers. Run paid channels profitably.
Responsibilities:
- Own paid, earned, owned mix; budget & agency management.
- Launch/manage Google, Meta, , programmatic.
- Align campaigns with Sales; ship data-driven narratives.
- Measure full-funnel CAC:LTV; iterate.
- Continuous A/B on ads & LPs; automate bid rules.
KPIs:
- Qualified lead growth ≥15 % MoM
- CAC within target
- Share of Voice (SoV) in RE-alt media.
- Return on Ad Spend >4×
- Cost Per Lead down 10 % QoQ
Targets:
- Weekly growth scrums; monthly funnel dashboard; quarterly flagship report + 2 tier-1 PR hits.
- Weekly 3 live tests; monthly 10 % CPL drop; quarterly open one new paid channel.
Qualification:
3+ yrs fintech/prop-tech growth; SQL & GA4; team-lead experience. 2 yrs paid-media; Google Ads & FB certs; basic Python for data.
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