Earthful - Vice President - Growth

1 week ago

Hyderabad, Telangana, India earthful Full time

We're looking for a strategic, data-obsessed and entrepreneurial VP of Growth to lead Earthful's next phase of expansion. This leader will own the end-to-end user growth journey - from discovery to purchase to retention - across performance, product, content, and lifecycle marketing.

You'll work directly with the founders and lead cross-functional initiatives to scale customer acquisition, conversion, and lifetime value, while building and mentoring a high-performing growth team.

Roles and Responsibilities:

- Own and scale all growth KPIs: CAC, RoAS, LTV, retention, revenue per user.

- Lead cross-channel growth strategy across Paid (Meta, Google, Marketplaces), Organic (SEO, Content), CRM (Email, WhatsApp), and Product-led growth levers.

- Develop and optimize the end-to-end growth funnel - from awareness to conversion to loyalty.

- Partner with founders on monthly and quarterly growth forecasts and own the performance marketing P&L

- Collaborate with Product, Tech, and CX teams to drive website CRO, UI/UX A/B testing, and feature experimentation

- Build and mentor a world-class growth team including Performance Marketing, CRM, SEO, and Analytics

- Establish a robust experimentation engine for creative testing, channel betas, and messaging

Skill sets:

- 4+ years experience in growth, performance marketing, or digital strategy, with at least 2 years in a senior leadership role at a high-growth D2C or consumer brand

- Deep expertise across performance channels, analytics, conversion funnels, and retention strategies

- Highly analytical - strong command over Excel/Sheets, attribution tools, GA4, and BI dashboards

- Proven experience managing budgets, scaling campaigns, and working with creatives, product, and CX teams

- Strong leadership, communication, and people management skills

About Earthful

Earthful is a VC funded, FMCG company focused in the health and wellness space. We recently featured on Shark Tank India, and are on a mission to build India's most trusted clean-label wellness brand.The founders (Sudha Gogineni and Veda Gogineni) are graduates from IIT Kharagpur and ISB with a multitude of experience across multinational companies & startups, such as Uber, Meesho, Deutsche Bank, ITC.Earthful is an early stage startup and hence the candidate will have the opportunity to work closely with the founders. We are looking for a candidate passionate about scaling a startup.

(ref:iimjobs.com)

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