Regional Sales Manager

2 weeks ago


New Delhi, India Riks Global Foods Private Limited Full time

Position Title:Regional Sales Manager Location:West & Central India Department:Sales Reporting To:Chief Sales Officer / Chief Marketing OfficerAbout Us Riks Global Foods Pvt. Ltd. is one of the fastest growing FMCG companies with innovative Food brands includingGheeyonnaise, Gir Culture, and Satvik . We are committed to delivering premium quality products acrossGeneral Trade, Modern Trade, E-Commerce, Quick Commerce, and HoReCa Segments , with a vision to build a strong national presence and consumer trust.Roles & Responsibilities As Regional Sales Manager – West & Central India , you will be responsible forbuilding and leading a sales teamwhile driving business growth and expanding the company’s footprint across channels. Key responsibilities include: Business Growth Achieve sales, revenue, and distribution targets across GT, MT, E-Comm/Quick Comm, and HoReCa . Drive market penetration and expand presence in existing and new territories. Ensure effective execution of trade marketing and visibility initiatives. Strategic Partnerships & Distribution Identify, appoint, and manage distributors and trade partners in the region. Build long-term relationships with modern trade chains and institutional buyers. Strengthen regional distribution networks to support business expansion. Team Building & Leadership Recruit, Train, and develop the regional sales teamin line with business objectives. Set clear goals, monitor performance, and drive accountability within the team.Coach and mentor team members to ensure continuous development and retention. Foster a high-performance, target-driven sales culture. Market Expansion & Insights Conduct competitor analysis, market research, and performance tracking. Provide strategic inputs to management for decision-making and business planning. Align regional strategies with national growth objectives. Desired Candidate Profile Graduate/MBA inBusiness, Marketing, or related discipline . Minimum 10+ Years of FMCG Sales Experience , with at least 3-4 Years in aTeam Leadership / Regional Sales Manager Role Strong exposure to multi-channel sales (GT, MT, E-Comm, HoReCa) . Proven ability tobuild and lead sales teams . Excellent communication, negotiation, and stakeholder management skills. Willingness to travel extensively across West & Central India. Key Performance Indicators (KPIs) Achievement of Sales and Revenue Targets. Recruitment, Training, and Retention of high-performing Sales Teams. Expansion of distribution footprint and trade partnerships. Market share growth and brand visibility improvement. Team productivity, engagement, and performance consistency. Compensation ·Best in the Industry commensurate with relevant experience and qualifications



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