Manager - Growth Marketing

About the Institute of Product Leadership:

Founded in 2012, the Institute of Product Leadership (IPL) is Asia's first B-School dedicated to accelerating the career paths of working professionals with outstanding potential for innovation and leadership. With campuses in Bangalore, Pune, and Houston, IPL offers accredited and certification programs that blend real-world insights with cutting-edge frameworks through a unique experiential pedagogy of "Learning by Doing" in the areas of Product, Design, Strategy, Leadership, and Applied Data Science. Our mission is to create 10,000 product and tech leaders within five years, and we need your expertise to make this vision a reality.

Job Title: Growth Marketing Manager

Location: Bangalore (Onsite)

The kind of person we are looking for:

- You thrive on working well with others. You love to collaborate with subject matter experts, learning specialists, digital marketing & sales and inspire them to do their best.

- You get stuff done whatever it takes and drive other's to completion

- You don't already know everything but you love to learn.

- You are not here for a job but for a career.

Key Responsibilities:

- Create and implement innovative growth strategies focused on driving admissions for our programs with a strong focus on meeting revenue targets.

- Drive growth through the AAARRR (Acquisition, Activation, Retention, Referral, Revenue) funnel by identifying key opportunities for improvement and implementing strategies to optimize each stage to enhance revenue.

- Develop creative approaches to attract new users organically, improve acquisition channels, and directly contribute to revenue growth through partnerships, community building, and content marketing.

- Design initiatives to ensure users quickly realize the value of our offerings, remain engaged, and contribute to revenue targets through upselling and cross-selling strategies.

- Implement retention strategies and referral programs to increase user loyalty and encourage word-of-mouth growth, contributing to sustained revenue generation.

- Leverage analytics tools to monitor user behavior, identify growth opportunities, and make informed decisions that directly impact revenue and enhance the customer journey.

- Work closely with product, marketing, and sales teams to ensure alignment and leverage synergies for revenue-focused growth.

- Develop SEO and content strategies to drive organic traffic growth, improve search engine rankings, and enhance user engagement, contributing to revenue goals

- Stay informed about the latest trends in growth marketing and digital platforms, experimenting with innovative tactics to drive revenue-focused business growth.

Qualifications:

- Minimum 4 years of proven experience in growth marketing, with a successful track record in the EdTech sector or a similar industry.

- Strong understanding of the AR funnel and experience in optimizing each stage for growth and revenue generation.

- Expertise in leveraging digital marketing and analytics platforms for data-driven decision-making with a focus on revenue targets.

- Hands-on experience with growth metrics to drive strategies for user acquisition, retention, and revenue growth.

- Strong analytical skills with the ability to interpret complex data to inform strategic decisions.

- Excellent communication and teamwork skills, capable of collaborating effectively with internal teams and external partners.

- Creative and experimental mindset, eager to explore new growth strategies and adapt to market changes.

- Strong project management skills, capable of managing multiple initiatives while meeting deadlines and budget requirements.

- Bachelor's degree in Marketing, Business, or a related field, or equivalent experience in growth marketing strategies and implementation.