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Growth Marketing Manager
4 weeks ago
Talasha has been mandated to hire a Growth Marketing Manager for a 5 years old business mentoring organisation that has supported 350+ businesses in in their growth journeys via mentoring, coaching & providing networking opportunities for them to thrive
- Growth Strategy -Develop and execute an integrated marketing strategy to drive awareness, engagement, as well as conversions. Deliver consistent MoM growth and efficiency in marketing & sales processes through strategic planning and optimization.
- Brand & Positioning- Own brand messaging and storytelling, ensuring a strong presence in the market. Create and manage high-impact marketing campaigns that establish trust, credibility & foster brand engagement. Develop content and thought leadership initiatives to position the organisation as the go-to brand for business mentoring.
- Performance & Data-Driven Marketing- Set up KPIs, dashboards, and tracking systems to measure marketing effectiveness. Run A/B tests, conversion rate optimization (CRO), and performance marketing campaigns on Instagram & to generate & efficiently convert leads.
- Marketing budgets & Forecasts -Own the marketing P&L, allocate budgets to brand as well as performance campaigns, study inefficiencies in cost of acquisition & strive for consistent top line growth
- GTM Strategy - Develop Go-To-Market strategy with the objective of increasing market share, building a community of budding entrepreneurs & achieving business acquisition at low CAC
- Content & Creative Strategy - Lead the team in developing a content & creative strategy that furthers trust in the community
- CRM & Digital Funnel Optimisation -Leverage automation, CRM tools, and analytics to optimize marketing efforts. Build an efficient & automated digital funnel for consumer journeys
Good to Have -
- 5 years+ experience of scaling similar service led start-ups digitally
- Experience in holistic digital marketing & strategy focused on both brand marketing & performance marketing (meta, )
- Data centric approach to track growth & optimal returns on marketing spends
- Prior experience in scaling coaching/ training / ed-tech startups directed at working professionals / entrepreneurs
Location - Bangalore (hybrid)
CTC - Rs.20-25 LPA (Fixed & Variable)