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Growth Marketing Manager
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As a Growth Marketing Manager , you will own and execute strategies across content marketing, SEO, and performance ads to drive customer acquisition, engagement, and retention. You will work closely with cross-functional teams, external agencies, and in-house teams to optimize marketing funnels, scale ad performance, and enhance brand visibility.
Responsibilities
SEO & Content Strategy
- Drive organic growth through on-page, off-page, and technical SEO.
- Optimize website structure, content, and metadata for ranking improvements.
- Lead content marketing efforts, including blogs, landing pages, and social media.
Performance Marketing
- Plan, execute, and optimize Google Ads, Meta Ads, and other paid channels .
- Manage ad budgets effectively to maximize ROAS and optimize CAC
- A/B test creatives, audiences, and landing pages to improve conversions.
Growth & Analytics
- Own marketing funnels and conversion rate optimization (CRO).
- Use tools like Google Analytics, Google Tag Manager, and Clarity to track performance.
- Identify new growth opportunities and execute data-driven campaigns.
Team & Agency Management
- Engage and manage outsourced agencies for content, SEO, and paid ads.
- Build and scale an internal marketing team for long-term growth.
- Ensure seamless coordination between internal teams and external partners.
Qualifications
- 2-4 years of experience in SEO, content marketing, and performance advertising .
