Marketing Analyst

3 weeks ago

Bengaluru, India Infosys Full time

Role: Marketing Analyst at Infosys


Location – Bangalore

Role Requirements:


  • We are looking for an enthusiastic and seasoned individual, brimming with fresh ideas, to join the AusNZ geo marketing team in Infosys
  • Is dynamic and results driven, who possesses good written and verbal communication skills
  • Has the ability to work with diverse group of stakeholders based out of different geos
  • Strong collaboration skills to work effectively with various groups within Marketing to execute on the job efficiently
  • Has a penchant for storytelling with an ability to rely on data to tailor successful campaigns
  • Possesses an ability to execute on challenging marketing assignments by meeting deadlines with strong program management skills
  • Good understanding of numbers, ROI calculation, ability to use analytics tools, ability to create unique dashboards and comfortable using MS Excel
  • Must be able to manage and execute multiple campaigns simultaneously
  • Able to work confidently in a cross cultural global and hybrid team environment
  • Ability to maintain program trackers and put quarterly and annual marketing reports together
  • Experienced in the business use of social media channels
  • Attitude to learn and adapt as per requirement of the marketing track or campaign to deliver successful outcomes
  • Should have good stakeholder management skills along with presentation skills and should be able to confidently and clearly share recommendations, backed with data, facts and experience
  • Should be able to demonstrate leadership in managing external partners and agencies
  • Prior experience in a go-to-market role with an IT services company and running campaigns for the Australia & New Zealand region will be an added advantage


Key areas of knowledge and skills required:


  • Campaign planning and execution – conceptualize, plan and execute a campaign/track from start to end including creative development to announce and run the track, program management, getting stakeholder approvals, getting assets designed, planning social media promotions, using other relevant promotion channels effectively to deliver successful outcomes.


  • Content asset development – get various thought leadership assets like blogs, viewpoints, whitepapers, videos developed while working with SMEs and getting them published and promoted via various official marketing channels.


  • Social media promotion content – plan social media promos for various events, thought leadership assets, regional initiatives and other external facing marketing activities.



Eligibility:


  • Minimum 2- 5 years of experience with hands on experience in running branding initiatives, marketing initiatives
  • Master’s degree in marketing / advertising / communications
  • Worked for a minimum of 2 years in a go-to-market role / sales / presales in an IT Services desirable

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