Digital Marketing Specialist
2 weeks ago
Job Summary
We are seeking an experienced Digital Marketing: Asst. Manager to lead and drive our online marketing initiatives. This role is pivotal in optimizing customer acquisition, managing website assets, and delivering ROI-driven campaigns. The ideal candidate combines strategic thinking with hands-on expertise in SEO, SEM, and end-to-end website management. As part of the Oben Electric marketing team, you will play a key role in scaling our digital presence, aligning efforts with business objectives, and pushing the boundaries of digital innovation.
Key Responsibilities:
1. SEO & SEM Strategy and Execution
- Develop and implement comprehensive SEO strategies to improve organic search rankings, drive traffic, and enhance website visibility.
- Conduct keyword research, on-page, and off-page optimization to maximize search performance.
- Execute SEM campaigns, including search, display, shopping, and remarketing ads, to achieve ROI-driven objectives.
- Optimize ad copy, landing pages, and bidding strategies for maximum conversions.
2. Website and Digital Asset Management
- Oversee website management, including regular updates, UI/UX optimization, and coordination with content and design teams.
- Ensure seamless website functionality and effective user journeys to drive engagement and conversions.
- Collaborate with developers to address technical aspects like speed, mobile responsiveness, and overall site performance.
3. Performance Marketing
- Plan and execute performance marketing campaigns across platforms such as Google Ads, Facebook, and programmatic networks.
- Manage and optimize ad spend, focusing on customer acquisition and retention across the marketing funnel.
- Leverage data-driven attribution models for campaign analysis and performance tracking.
4. Analytics & Reporting
- Utilize tools like Google Analytics, Adobe CX, and MS Dynamics CRM for tracking, analysis, and reporting.
- Conduct A/B and multivariate testing to optimize campaign performance and user experience.
5. Stakeholder & Compliance Management
- Collaborate with internal teams (e.g., compliance, finance, leadership) and external agencies to ensure smooth campaign execution.
- Ensure compliance with regulatory guidelines, including data security, advertising standards, and outsourcing policies.
What We’re Looking For:
- Education: Advanced degree (Master’s or equivalent) in Digital Marketing or related field.
- Experience: 5+ years in digital marketing, with expertise in SEO and website management.
- Proven track record in achieving ROI-driven results and scaling digital campaigns.
- Deep understanding of digital tools and platforms: Google Ads, Facebook Ads, Google Analytics, Adobe CMS, and CRM tools.
- Analytical mindset with strong skills in data interpretation, A/B testing, and attribution modelling.
- Knowledge of emerging trends and best practices in digital marketing.
- Familiarity with HTML, CSS, and web development processes (preferred but not mandatory).
What You’ll Gain
- Be part of a fast-paced, innovative team shaping the future of electric mobility.
- Work on impactful projects with opportunities to lead and influence strategy.
- A supportive environment encouraging professional growth and innovation.
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