Digital Marketing Specialist

2 weeks ago


Bikaner, India Oben Electric Full time

Job Summary

We are seeking an experienced Digital Marketing: Asst. Manager to lead and drive our online marketing initiatives. This role is pivotal in optimizing customer acquisition, managing website assets, and delivering ROI-driven campaigns. The ideal candidate combines strategic thinking with hands-on expertise in SEO, SEM, and end-to-end website management. As part of the Oben Electric marketing team, you will play a key role in scaling our digital presence, aligning efforts with business objectives, and pushing the boundaries of digital innovation.


Key Responsibilities:


1. SEO & SEM Strategy and Execution

  • Develop and implement comprehensive SEO strategies to improve organic search rankings, drive traffic, and enhance website visibility.
  • Conduct keyword research, on-page, and off-page optimization to maximize search performance.
  • Execute SEM campaigns, including search, display, shopping, and remarketing ads, to achieve ROI-driven objectives.
  • Optimize ad copy, landing pages, and bidding strategies for maximum conversions.

2. Website and Digital Asset Management

  • Oversee website management, including regular updates, UI/UX optimization, and coordination with content and design teams.
  • Ensure seamless website functionality and effective user journeys to drive engagement and conversions.
  • Collaborate with developers to address technical aspects like speed, mobile responsiveness, and overall site performance.

3. Performance Marketing

  • Plan and execute performance marketing campaigns across platforms such as Google Ads, Facebook, and programmatic networks.
  • Manage and optimize ad spend, focusing on customer acquisition and retention across the marketing funnel.
  • Leverage data-driven attribution models for campaign analysis and performance tracking.

4. Analytics & Reporting

  • Utilize tools like Google Analytics, Adobe CX, and MS Dynamics CRM for tracking, analysis, and reporting.
  • Conduct A/B and multivariate testing to optimize campaign performance and user experience.

5. Stakeholder & Compliance Management

  • Collaborate with internal teams (e.g., compliance, finance, leadership) and external agencies to ensure smooth campaign execution.
  • Ensure compliance with regulatory guidelines, including data security, advertising standards, and outsourcing policies.


What We’re Looking For:

  • Education: Advanced degree (Master’s or equivalent) in Digital Marketing or related field.
  • Experience: 5+ years in digital marketing, with expertise in SEO and website management.
  • Proven track record in achieving ROI-driven results and scaling digital campaigns.
  • Deep understanding of digital tools and platforms: Google Ads, Facebook Ads, Google Analytics, Adobe CMS, and CRM tools.
  • Analytical mindset with strong skills in data interpretation, A/B testing, and attribution modelling.
  • Knowledge of emerging trends and best practices in digital marketing.
  • Familiarity with HTML, CSS, and web development processes (preferred but not mandatory).


What You’ll Gain

  • Be part of a fast-paced, innovative team shaping the future of electric mobility.
  • Work on impactful projects with opportunities to lead and influence strategy.
  • A supportive environment encouraging professional growth and innovation.



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