Trade Marketing Manager
4 weeks ago
Trade Marketing Manager - General Trade - FMCG Responsibilities:
1. Trade Marketing Strategy & Planning
- Develop and execute trade marketing plans to support brand strategies and business objectives.
- Create annual and quarterly channel-specific activation calendars.
- Translate marketing campaigns into channel-ready programs tailored to shopper behavior.
2. Channel Activation
- Design and implement in-store promotions, displays, POS materials, and visibility campaigns.
- Work with sales teams to drive execution excellence across channels.
- Plan and manage new product launches at the trade level.
3. Sales Enablement
- Support sales teams with trade tools, channel-specific communication, and training materials.
- Track and analyze performance of trade promotions and suggest improvements.
- Monitor and optimize sell-in and sell-out performance.
4. Cross-Functional Collaboration
- Work closely with Sales, Marketing, Category Management, Supply Chain, and Finance to ensure seamless planning and execution.
- Coordinate with external vendors, creative agencies, and merchandising partners.
5. Data Analysis & Market Insights
- Analyze shopper and channel behavior to improve program effectiveness.
- Monitor competitor activity and trade performance.
- Measure ROI of trade activities and prepare regular reports and presentations.
6. Budget Management
- Own the trade marketing budget and ensure efficient utilization.
- Track spending vs. plan and measure return on investment for each initiative. (ref:iimjobs.com)
-
Digital Marketing Intern
3 days ago
Bengaluru, India Trade Brains Full time**About the Company** Trade Brains is a financial website that helps readers learn the art of stock investing, trading, portfolio management, financial planning, money management, and more. At FinGrad (an initiative by Trade Brains), we offer the best online courses, webinars, and resources from various top experts who have real skin in the financial game....
-
Manager, Markets Trade
2 weeks ago
Bengaluru, Karnataka, India Standard Chartered Bank Full time ₹ 12,00,000 - ₹ 36,00,000 per yearJob ID: 37152Location: Bangalore, INArea of interest: OperationsJob type: Regular EmployeeWork style: Office WorkingOpening date: 6 Oct 2025Job SummaryMarkets Trade & Regulatory Control function responsible to enable Proactive Risk Management via execution of trade and regulatory controls across Markets Business, that adhere to Regulatory guidelines and...
-
Trade Marketing
1 week ago
Bengaluru/Bangalore, Odisha, India RECEX Pvt. Ltd. Full time ₹ 6,00,000 - ₹ 12,00,000 per yearDevelop and execute trade marketing strategies to enhance brand visibility and sales across retail and distribution channels. Plan and implement trade schemes, promotional campaigns, and merchandising activities to support sales objectives. Ensure effective deployment of POSM and brand assets at outlets for maximum visibility. ...
-
Trade Marketing Specialist
3 weeks ago
Bengaluru, India DOBRA by Oxbow Brands Full timeAs Trade Marketing Specialist at DOBRA, you’ll be responsible for driving brand visibility, consumer engagement, and sales through impactful offline and in-store marketing initiatives. This is a hands-on role that combines creative planning with sharp execution across retail, modern trade, and consumer-facing events.Key Responsibilities- In-Store & Key...
-
Trade Marketing Specialist
3 weeks ago
Bengaluru, India DOBRA by Oxbow Brands Full timeAs Trade Marketing Specialist at DOBRA, you’ll be responsible for driving brand visibility, consumer engagement, and sales through impactful offline and in-store marketing initiatives. This is a hands-on role that combines creative planning with sharp execution across retail, modern trade, and consumer-facing events. Key Responsibilities In-Store & Key...
-
Trade Marketing Specialist
3 weeks ago
Bengaluru, India DOBRA by Oxbow Brands Full timeAs Trade Marketing Specialist at DOBRA, you’ll be responsible for driving brand visibility, consumer engagement, and sales through impactful offline and in-store marketing initiatives. This is a hands-on role that combines creative planning with sharp execution across retail, modern trade, and consumer-facing events.Key ResponsibilitiesIn-Store & Key...
-
Trade Marketing Specialist
2 weeks ago
Bengaluru, Karnataka, India DOBRA by Oxbow Brands Full time ₹ 9,00,000 - ₹ 12,00,000 per yearAsTrade Marketing Specialistat DOBRA, you'll be responsible for driving brand visibility, consumer engagement, and sales through impactful offline and in-store marketing initiatives. This is a hands-on role that combines creative planning with sharp execution across retail, modern trade, and consumer-facing events.Key ResponsibilitiesIn-Store & Key Account...
-
Trade Marketing Specialist
4 weeks ago
Bengaluru, India DOBRA by Oxbow Brands Full timeAs Trade Marketing Specialist at DOBRA, you’ll be responsible for driving brand visibility, consumer engagement, and sales through impactful offline and in-store marketing initiatives. This is a hands-on role that combines creative planning with sharp execution across retail, modern trade, and consumer-facing events.Key ResponsibilitiesIn-Store & Key...
-
Trade Marketing Specialist
3 weeks ago
Bengaluru, India DOBRA by Oxbow Brands Full timeAs Trade Marketing Specialist at DOBRA, you’ll be responsible for driving brand visibility, consumer engagement, and sales through impactful offline and in-store marketing initiatives. This is a hands-on role that combines creative planning with sharp execution across retail, modern trade, and consumer-facing events.Key ResponsibilitiesIn-Store & Key...
-
Trade Marketing Specialist
3 weeks ago
Bengaluru, India DOBRA by Oxbow Brands Full timeAs Trade Marketing Specialist at DOBRA, you’ll be responsible for driving brand visibility, consumer engagement, and sales through impactful offline and in-store marketing initiatives. This is a hands-on role that combines creative planning with sharp execution across retail, modern trade, and consumer-facing events. Key Responsibilities In-Store & Key...