Digital Marketing Specialist

4 weeks ago

Kochi, India StarcAds Full time

Company Description

StarcAds is a creative advertising agency based in Kochi, Kerala. We are a subsidiary of A&A, one of the leading agencies in the field of creative advertising in Kerala. With 36 years of experience, A&A has catered to areas in Print Media, Visual Media, Radio advertising, PR Works, Ad film Making, and other creative works. At StarcAds, our team comprises a young pool of talented individuals from various fields, providing a better understanding of business scenarios. We focus on creative thoughts with versatile ideas to help the growth of brands.


Role Description

This is a full-time on-site role for a Digital Marketing Specialist at StarcAds located in Kochi. As a Digital Marketing Specialist, you will be responsible for day-to-day tasks related to social media marketing, digital marketing, web analytics, online marketing, and communication.


Experience: 2.00+ years


Salary: Based on Experience


Opportunity Type: On-site


Key Responsibilities:


Digital Strategy Development:

  • Develop and execute comprehensive digital marketing strategies aligned with business objectives and target audience preferences.
  • Identify key digital channels and tactics to maximize brand visibility and engagement.


Paid Campaign Management:

  • Plan, execute, and optimize paid advertising campaigns across various platforms, including Google Ads, Facebook Ads, Ads, etc.
  • Monitor campaign performance, analyze data, and adjust campaign parameters to maximize ROI and achieve KPIs.


Search Engine Optimization (SEO):

  • Develop and implement SEO strategies to improve organic search visibility and drive qualified traffic to the website.
  • Conduct keyword research, on-page optimization, and technical SEO audits to enhance website performance and rankings.


Content Marketing:

  • Collaborate with the content team to develop engaging and relevant content for various digital channels, including website, blog, social media, etc.
  • Ensure content is optimized for SEO and aligned with overall digital marketing objectives.


Analytics and Reporting:

  • Monitor and analyze digital marketing performance metrics using tools such as Google Analytics, Google Ads, social media analytics, etc.
  • Prepare regular reports and insights on campaign performance, audience behavior, and digital marketing trends.


Qualifications

  • Social Media Marketing, Social Media Managing, and Digital Marketing skills
  • Web Analytics and Online Marketing skills
  • Excellent written and verbal communication skills
  • Ability to analyze data and make data-driven decisions
  • Strong organizational and project management skills
  • Knowledge of SEO and SEM techniques
  • Experience with content creation and copywriting
  • Relevant certifications in digital marketing or related field

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