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Digital Marketer/Digital Marketing Specialist
4 weeks ago
Job Title : Digital Marketer/Digital Marketing Specialist
Location: Kochi, Kerala,India( On-Site)
Experience Level : 1-2 years
Company Description:
Cochin Computing, established in 1993, is a leading IT services and software development company based in Kochi, India. We specialize in providing a wide range of IT-related services and maintenance across various sectors, including finance, healthcare, education, retail, pharmaceuticals, manufacturing, and government. Our flagship fintech product, CCBanking, powers most of the cooperative banks in the state. We are committed to driving enterprise digitalization through comprehensive solutions in data analysis, business intelligence, machine learning, digital marketing, web development, cloud integration, AWS, Microsoft Azure, SAP services, and custom software development.
Position Overview:
We are looking for a talented and driven Digital Marketer/Digital Marketing Specialist to join our team in Kochi, Kerala. This role is perfect for someone with 1-2 years of experience in digital marketing who is eager to make a significant impact. As a Digital Marketer, you will play a crucial role in developing and executing digital marketing campaigns across various channels to drive brand awareness, engagement, and conversions.
Key Responsibilities:
- Execute digital marketing campaigns across multiple channels, including social media, email, SEM, SEO, and display advertising, to drive traffic and conversions.
- Manage and optimize social media platforms, including content creation, community management, and paid advertising, to increase brand visibility and engagement.
- Conduct keyword research and optimization to improve organic search rankings and drive qualified traffic to our website.
- Assist in the creation of engaging content for digital channels, including blog posts, social media posts, email newsletters, and website copy.
- Monitor campaign performance and key metrics using analytics tools and provide regular reports and insights to optimize performance and ROI.
- Collaborate with cross-functional teams, including design, content, and development, to ensure marketing initiatives are aligned with business goals and objectives.
- Stay up-to-date with the latest trends and best practices in digital marketing and recommend new strategies and tactics to drive continuous improvement.
- Bachelor's degree in Marketing, Communications, or a related field.
- 1-2 years of experience in digital marketing, preferably in a fast-paced environment.
- Solid understanding of digital marketing channels and tactics, including social media, email marketing, SEO, SEM, and content marketing.
- Experience with social media management tools, email marketing platforms, and analytics tools (e.g., Google Analytics, Facebook Ads Manager).
- Strong analytical skills with the ability to interpret data and insights to make data-driven decisions.
- Excellent communication skills, both written and verbal, with the ability to create compelling content for digital channels.
- Detail-oriented with strong organizational skills and the ability to manage multiple projects simultaneously.
- Creative thinker with a passion for marketing and a willingness to learn and grow in a dynamic environment.
*Competitive salary and benefits package.
*Opportunities for professional growth and development.
*A vibrant and inclusive workplace culture.
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