Director - Marketing - IT Services

2 weeks ago


Pune, India Conections One Full time

Director Marketing PUNE


Our Client is a leading IT services and business platform company.

- They partner with global companies from diverse industries, including banking and financial services, insurance, higher education, food services, retail, manufacturing, and eCommerce.

- With expertise in digital transformation, machine learning, and emerging technologies, we offer a consulting-led, integrated suite of enterprise-grade software products, services, and solutions.

The Role:

- We are seeking a dynamic and results-driven Marketing Director to lead our marketing efforts and drive growth across multiple verticals.

- The ideal candidate will have a deep understanding of digital transformation services and a proven track record in developing and executing successful marketing strategies in the IT services or technology sector.

- This role requires a strategic thinker with the ability to translate complex technical solutions into compelling narratives that resonate with diverse audiences.

What you'll do?

- Develop and execute marketing strategies to enhance brand visibility and generate leads.

- Lead content marketing and thought leadership initiatives to position the company as an industry leader.

- Manage digital marketing channels (SEO, SEM, social media, email) and analyze campaign performance.

- Collaborate with the sales team to provide tools and materials that support sales efforts.

- Conduct market research to understand industry trends and identify growth opportunities.

- Plan and execute events and industry engagements to promote the brand.

- Oversee and mentor the marketing team to achieve department goals.

- Manage the marketing budget to maximize ROI.

Requirements:

- Bachelor's degree in Marketing, Business, or a related field; MBA preferred.

- 10-12 years of experience in marketing, with at least 3 years in a leadership role in IT or digital transformation.

- Strong understanding of digital marketing tools and analytics.

- Proven ability to develop and execute successful marketing strategies.

- Excellent communication and leadership skills.

(ref:iimjobs.com)

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