Director - Marketing - IT Services
2 weeks ago
Director Marketing PUNE
Our Client is a leading IT services and business platform company.
- They partner with global companies from diverse industries, including banking and financial services, insurance, higher education, food services, retail, manufacturing, and eCommerce.
- With expertise in digital transformation, machine learning, and emerging technologies, we offer a consulting-led, integrated suite of enterprise-grade software products, services, and solutions.
The Role:
- We are seeking a dynamic and results-driven Marketing Director to lead our marketing efforts and drive growth across multiple verticals.
- The ideal candidate will have a deep understanding of digital transformation services and a proven track record in developing and executing successful marketing strategies in the IT services or technology sector.
- This role requires a strategic thinker with the ability to translate complex technical solutions into compelling narratives that resonate with diverse audiences.
What you'll do?
- Develop and execute marketing strategies to enhance brand visibility and generate leads.
- Lead content marketing and thought leadership initiatives to position the company as an industry leader.
- Manage digital marketing channels (SEO, SEM, social media, email) and analyze campaign performance.
- Collaborate with the sales team to provide tools and materials that support sales efforts.
- Conduct market research to understand industry trends and identify growth opportunities.
- Plan and execute events and industry engagements to promote the brand.
- Oversee and mentor the marketing team to achieve department goals.
- Manage the marketing budget to maximize ROI.
Requirements:
- Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
- 10-12 years of experience in marketing, with at least 3 years in a leadership role in IT or digital transformation.
- Strong understanding of digital marketing tools and analytics.
- Proven ability to develop and execute successful marketing strategies.
- Excellent communication and leadership skills.
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