Manager - Public Relations & Corporate Communications

1 month ago

Pune, India 4Gen Technologies Shenzyn Full time

Major Responsibilities:

Corporate Communications & PR:

- Develop and execute a strategic communication & PR plan to enhance the company's corporate image and reputation.

- Manage and maintain positive relationships with media contacts, influencers, and key stakeholders to secure media coverage and maximize brand exposure.

- Responsible for creating engaging content for various channels, including press releases, articles, blog posts, social media posts, and website content in coordination with respective agencies and partners.

- Plan and coordinate media events, press conferences to generate media interest and coverage for the company and the brand.

- Support our CSR partner (MMF) for Digital marketing, content strategy, Social media management and other marketing & communication activities.

- Monitor media coverage and social media conversations to identify trends, opportunities, and potential risks, and develop appropriate responses.

Employer branding & Internal communications:

- Develop and manage internal communication and employer branding strategies.

- Collaborate with cross-functional teams to provide communication support for various internal activities and initiatives.

- Create employer branding campaigns and content in line with the Employee Value Proposition (EVP) of the organization and its further deployment on Social media and other professional networks.

- Create and implement ideas for employee engagement and activations.

- To work towards making Finolex Pipes & Fittings a preferred employer in the industry and across other sectors.

- To be a brand of choice for job seekers, students, gender diversity, inclusiveness, varied cultural background and contributor towards society.

- Stay updated on industry trends, best practices, and emerging communication technologies to ensure the company remains competitive in the market.

Requirements:

Required Skills:

- Excellent written and verbal communication skills, with the ability to distill complex information into clear and concise messages.

- Strong storytelling and content creation abilities, with a keen eye for detail and creativity.

- Proven experience in developing and executing integrated communication strategies across multiple channels.

- In-depth understanding of media relations and experience in building and maintaining relationships with journalists and influencers.

- Exceptional organizational and project management skills, with the ability to prioritize tasks effectively.

- Strong interpersonal skills and the ability to collaborate and build relationships across all levels of the organization.

- Familiarity with crisis communication management and the ability to handle sensitive and high-pressure situations with professionalism and composure.

Required Qualifications:

- Bachelor's or Masters degree in Communications, Public Relations, Journalism, or a related field.

Years of experience: 4-6 years.

- Proven work experience as a Corporate Communications Manager or PR Manager.

- Demonstrated success in developing and executing integrated communication strategies that have positively impacted corporate & brand reputation and awareness.

- Strong portfolio showcasing excellent written and verbal communication skills, including press releases, articles, and social media content.

(ref:iimjobs.com)

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