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Cloud Certitude

1 month ago

Gurugram, India Cloud Certitude Full time

Description : We are seeking a skilled Pardot Developer to join our marketing technology team. The ideal candidate will have hands-on experience with Pardot and a working knowledge of Salesforce Marketing Cloud (SFMC). You will be responsible for building, optimizing, and maintaining automated marketing journeys, campaigns, and integrations that enhance lead generation and customer engagement.Key Responsibilities : - Develop, configure, and optimize Pardot automation rules, engagement programs, forms, landing pages, and email templates.- Collaborate with marketing and sales teams to design and implement lead nurturing and scoring models.- Manage Pardot-Salesforce CRM integration, ensuring data accuracy and synchronization between systems.- Build and maintain segmentation lists, dynamic content, and campaign reporting dashboards.- Support the development of email campaigns and journeys in Salesforce Marketing Cloud, including the use of Journey Builder, Email Studio, and Automation Studio (as needed).- Troubleshoot and resolve issues related to campaign performance, automation, or system integrations.- Stay up-to-date with Salesforce and Pardot releases to recommend and implement best practices.- Work with stakeholders to ensure marketing automation aligns with business goals and CRM strategy.Required Skills & Qualifications : - Bachelors degree in Marketing, Computer Science, Information Systems, or related field.- 23 years of experience in Pardot development or marketing automation.- Hands-on experience with Pardot Lightning App, Automation Rules, Dynamic Lists, and Engagement Studio.- Basic understanding or exposure to Salesforce Marketing Cloud (Journey Builder, Email Studio, or Automation Studio).- Strong understanding of Salesforce CRM data model and lead lifecycle management.- Proficiency in HTML, CSS, and AMPscript (preferred) for email template customization.- Analytical mindset with experience using Pardot reports, Salesforce dashboards, and campaign analytics. (ref:hirist.tech)