Business Head

3 weeks ago


Ahmedabad, Gujarat, India Excellent Publicity Full time

Experience: 3 to 6 Years

Job Summary:

- The candidate will be responsible for overseeing and executing influencer marketing campaigns for the company.

- This role requires a deep understanding of the influencer landscape and an ability to build strong relationships with influencers to deliver successful campaigns.

- He/she will work closely with the marketing, social media, and content teams to develop and execute influencer campaigns that align with the company's brand and business goals.

Roles & Responsibilities:

- Develop and execute influencer marketing campaigns to drive brand awareness, engagement, and sales.

- Identify and recruit influencers that align with the brand's values and target audience.

- Develop and maintain strong relationships with influencers to ensure successful collaboration and campaign delivery.

- Manage influencer outreach, negotiation, and contract agreements.

- Create campaign briefs and ensure all content aligns with brand messaging and guidelines.

- Analyze and report on campaign performance, making data-driven recommendations for future campaigns.

- Keep up-to-date with industry trends and innovations in influencer marketing to ensure campaigns remain fresh and relevant.

Key Skills required:

- Degree in marketing, communications, or a related field.

- 1+ year of experience in influencer marketing, preferably within the consumer goods industry.

- Strong understanding of social media platforms and influencer landscape.

- Excellent written and verbal communication skills.

- Creative and strategic thinker.

- Strong analytical and problem-solving skills.

(ref:iimjobs.com)

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