Business Head
3 weeks ago
Experience: 3 to 6 Years
Job Summary:
- The candidate will be responsible for overseeing and executing influencer marketing campaigns for the company.
- This role requires a deep understanding of the influencer landscape and an ability to build strong relationships with influencers to deliver successful campaigns.
- He/she will work closely with the marketing, social media, and content teams to develop and execute influencer campaigns that align with the company's brand and business goals.
Roles & Responsibilities:
- Develop and execute influencer marketing campaigns to drive brand awareness, engagement, and sales.
- Identify and recruit influencers that align with the brand's values and target audience.
- Develop and maintain strong relationships with influencers to ensure successful collaboration and campaign delivery.
- Manage influencer outreach, negotiation, and contract agreements.
- Create campaign briefs and ensure all content aligns with brand messaging and guidelines.
- Analyze and report on campaign performance, making data-driven recommendations for future campaigns.
- Keep up-to-date with industry trends and innovations in influencer marketing to ensure campaigns remain fresh and relevant.
Key Skills required:
- Degree in marketing, communications, or a related field.
- 1+ year of experience in influencer marketing, preferably within the consumer goods industry.
- Strong understanding of social media platforms and influencer landscape.
- Excellent written and verbal communication skills.
- Creative and strategic thinker.
- Strong analytical and problem-solving skills.
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