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Content Strategist

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We are looking for a Content Strategist to drive our B2B SaaS marketing efforts. As a Content Strategist, you will be responsible for crafting compelling content that speaks directly to small /medium and large business owners across various industries who utilize SaaS solutions.



Email Marketing Journey: Develop effective B2B email marketing strategies, including creating engaging email sequences, drip campaigns, and automated workflows to drive customer engagement and conversion.

WhatsApp/SMS Drip Content: Plan and execute WhatsApp marketing campaigns, craftingtimely and relevant drip content that keeps our audience engaged and informed. With a keen understanding of promotional, informational, and engaging tones to create impactful marketing content.

Design Coordination: Collaborate closely with design and marketing teams to ensure content alignswith brand guidelines and resonates with the B2B SaaS audience.

Google Keyword Research: Conduct in-depth keyword research to identify high-impact keywords and optimizecontent for better search engine rankings and organicvisibility.

Market Research: Stay updated with SME industry trends and conduct research to identify content opportunities that resonate with our target audience.

Data-Driven Content: Analyze email performance reports, track key metrics, and derive insights to inform content development and optimization.


Content Planning: Collaborate with the marketing team to develop a comprehensive content calendarthat aligns with businessgoals and promotional campaigns.

Audience Persona: Understand target audience needs, pain points, and preferences to create personalised content that resonates with our customers.

Content Development: Write and produce high-quality, engaging, and informative content for various marketing channels, including blogs, website, social media, and other digital platforms.

Content Optimization: Continuously monitorand improve contentperformance through A/B testing and data analysis.


B. Tech/BE/B.Sc. graduation is preferred.

Experience: 3 to 5 years.


Must be based out of Chennai with limited travel.

No WFH and hybrid.



Opportunity to develop cutting-edge digital SaaS businessdevelopment expertise.

Develop competence in marketing, product development, customersuccess and technology.

Highly entrepreneurial and aspirational work environment that inspires and challenges.

Collaborative and fun work environment.

Learning and development programto help you develop skills.

Well-define careerpath and progression tracking.

Progressive, nurturing, and respectful work culture.

Compensation plus incentives plus stock options.