Outbound Sales Specialist

3 weeks ago

Ahmedabad, India Gopani Product Systems Pvt Limited Full time

We are seeking a motivated and results-driven Outbound Sales Specialist to join our dynamic sales team. This role combines the responsibilities of an Outbound Sales Specialist (OSS). The OSS will be responsible for prospecting, initial outreach, lead qualification, and appointment setting to drive revenue growth and support our sales pipeline.


Key Responsibilities:

1. Prospecting and Research:

- Identify potential leads through research and the use of tools such as Sales Navigator, industry databases, and other prospecting tools.

- Develop and maintain a list of target companies and key decision-makers.


2. Initial Outreach:

- Craft and send personalized outreach emails and messages tailored to the specific needs and pain points of the leads.

- Use a multi-channel approach, including email, phone calls, and social media, to reach out to prospects.


3. Lead Nurturing:

- Follow up with leads who have shown interest but are not yet ready to schedule a meeting.

- Maintain engagement through a structured cadence of follow-up emails, calls, and messages.


4. Lead Qualification:

- Use qualification frameworks (e.g., BANT: Budget, Authority, Need, Timeline) to assess the potential fit of leads.

- Conduct exploratory conversations to gather detailed information about the lead’s requirements and readiness to buy.


5. Appointment Setting:

- Schedule discovery calls or product demonstrations with qualified leads.

- Ensure a smooth handoff to Account Executives (AEs) for closing deals.


6. Tracking and Reporting:

- Log all interactions and track the status of leads in the CRM system.

- Regularly review metrics and reports to identify areas for improvement and adjust strategies accordingly.


Qualifications:

- Bachelor’s degree in Business, Marketing, or a related field preferred.

- Previous experience in sales, lead generation, or a related role.

- Excellent written and verbal communication skills.

- Strong research and analytical skills.

- Ability to work independently and manage multiple tasks.

- Proficiency with CRM systems and sales tools.

- Persistence, resilience, and a positive attitude.

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