Assistant Team Lead, Marketing Technology

Assistant Team Lead, Marketing Technology (Go-To-Market Tech)

About Cvent:

Cvent is a leading provider of meetings, events, and hospitality technology with over 4,800 employees and nearly 22,000 customers worldwide. Since our founding in 1999, we have delivered comprehensive event marketing and management solutions for event professionals, along with software for hotels, special event venues, and destinations. At Cvent, we foster a culture of intrapreneurship, encouraging employees to think and act like entrepreneurs. We value diverse perspectives and promote an agile, inclusive environment.

Position Overview

The Global Demand Center at Cvent is seeking a dynamic and experienced Assistant Team Lead for the Marketing Technology team. This role is vital in optimizing our go-to-market technology stack, account-based marketing, and personalization initiatives. The ideal candidate will bring expertise in advanced marketing technologies, ensuring alignment with business objectives and enhancing prospects' and customers' experiences with innovative solutions.

Join a team that values creativity and innovation, working with cutting-edge technology to elevate our go-to-market efforts. If you are passionate about marketing technology and have a proven track record of driving results through innovation, we encourage you to apply and make a significant impact at Cvent.

Key Responsibilities:

1. Manage Go-to-Market Technology Stack

• Enhance the “Go-to-Market” technology stack, including revenue marketing tech, ABM, and personalization tools.
• Implement and oversee advanced marketing technologies (e.g., 6sense, chat solutions).
• Lead the technical implementation and ongoing management of new go-to-market tools.

2. Integration and Implementation

• Oversee technical integrations across marketing and sales platforms.
• Transform prospect and customer interactions by integrating chat solutions with marketing tools.
• Optimize sales-supporting systems like Reachdesk to align with business goals.

3. Campaign Attribution and Reporting

• Support and improve campaign attribution strategies for accurate tracking and analysis.
• Develop and manage comprehensive reporting frameworks to assess technology-driven marketing efforts.
• Maintain ABM dashboards to provide visibility into performance metrics.

4. Performance Analysis and Continuous Improvement

• Analyze chatbot performance and drive data-based improvements to boost engagement.
• Lead initiatives to enhance marketing and sales enablement technologies.
• Utilize data-driven insights for decision-making and ongoing optimization.

5. Training and Support

• Deliver effective training on go-to-market tools and processes to ensure full team adoption.
• Support campaign attribution and reporting by providing accurate, actionable data to stakeholders.

6. Technical Expertise and Leadership

• Act as a technical expert, onboarding and optimizing new and existing marketing technologies.
• Guide the team in maximizing the potential of our technical resources.

7. Gap Identification and Requirements Development

• Identify process gaps and develop requirements to automate manual tasks, boosting efficiency.
• Innovate solutions to streamline marketing workflows and drive productivity.

8. Evaluation of New Technologies

• Assess new marketing technologies for alignment with business goals, ensuring Cvent remains ahead of industry trends.

Qualifications and Requirements:

• Bachelor’s or Master’s degree in Marketing, Business, or a related field.
• Strong project management skills: attention to detail, stakeholder engagement, project planning, and deadline management with diverse teams.
• Extensive experience with go-to-market tools such as:
• ABM: 6sense, DemandBase
• Chat: Drift, Qualified, Avaamo
• Gifting: Reachdesk, Sendoso
• AI: ChatGPT, Microsoft Azure, Claude, Google Gemini, Glean, etc.
• Web: CHEQ, OneTrust
• iPaaS: Zapier, Tray.io, Informatica
• Proficiency in creating technical documentation and simplifying complex procedures.
• Minimum 5 years of hands-on technical experience with marketing technologies (including automation platforms, CRM, and database systems).
• Strong understanding of project requirements and expectations.
• Excellent communication and collaboration abilities; strong command of English.
• Self-motivated, analytical, eager to learn, and capable of thriving in a team environment.