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Performance Marketing Manager

2 months ago


Tiruchirappalli, India Scroll Mantra Private Limited Full time

Experience: 3 to 5 years


Job Summary:

We are seeking a dynamic and results-driven Performance Marketing Manager to join our marketing team. The ideal candidate will have a strong background in digital advertising with a focus on PPC, Meta Ads, Google Ads, and Programmatic advertising. You will be responsible for developing, implementing, and optimizing our performance marketing strategies to drive growth and achieve our business objectives.


Key Responsibilities:

  • Strategy Development: Develop and execute comprehensive performance marketing strategies across PPC, Meta Ads, Google Ads, and Programmatic platforms to meet business goals.
  • Campaign Management: Manage and optimize ad campaigns, including keyword research, audience targeting, bid management, and A/B testing.
  • Performance Analysis: Monitor and analyze campaign performance, generating detailed reports with insights and actionable recommendations for continuous improvement.
  • Budget Management: Allocate and manage the performance marketing budget effectively to maximize ROI.
  • Collaboration: Work closely with the creative, content, and analytics teams to ensure cohesive campaign execution and alignment with broader marketing objectives.
  • Market Research: Stay up-to-date with industry trends, tools, and best practices to keep the company ahead of the curve.
  • Optimization: Implement conversion rate optimization (CRO) strategies to improve landing page performance and increase overall campaign efficiency.
  • Tool Proficiency: Utilize various digital marketing tools and platforms to automate and enhance campaign effectiveness.
  • Reporting: Prepare regular performance reports and presentations for key stakeholders, highlighting successes, challenges, and opportunities.


Qualifications:

  • Experience: 3 to 5 years of hands-on experience in performance marketing, specifically in PPC, Meta Ads, Google Ads, and Programmatic advertising.
  • Education: Bachelor’s degree in Marketing, Business, or a related field.
  • Technical Skills: Proficiency in Google Analytics, Google Ads, Meta Ads Manager, and programmatic advertising platforms.
  • Analytical Skills: Strong analytical and problem-solving skills with the ability to interpret complex data and make data-driven decisions.
  • Communication Skills: Excellent verbal and written communication skills with the ability to present complex information clearly.
  • Project Management: Strong organizational skills with the ability to manage multiple projects simultaneously and meet deadlines.
  • Industry Knowledge: Up-to-date knowledge of digital marketing trends, consumer behavior, and the competitive landscape.


Preferred Qualifications:

  • Certifications: Google Ads Certification, Meta Blueprint Certification, or similar credentials.
  • Experience in: E-commerce or technology industry is a plus.
  • Software Knowledge: Familiarity with marketing automation tools and CRM systems.