Digital Marketing Manager

3 weeks ago

tiruchirappalli, India Sisco Jobs Full time

Job Title : Digital Marketing Manager
Experience : 4 to 5 Years
Salary : Depends Upon Experience
Location : Trichy
Industry : Hotel Industry

Main Responsibilities :
  • Develop and implement digital marketing strategies to promote the hotel s brand services and special offers across digital platforms.
  • Manage and optimize the hotel s online presence including social media channels website and thirdparty listings.
  • Lead the creation and of online advertising campaigns on platforms like Google Ads Facebook Instagram and other relevant channels.
  • Monitor analyze and report on the performance of all digital marketing campaigns using tools like Google Analytics to measure ROI and KPIs.
  • Coordinate with the design and content teams to create engaging and effective marketing materials such as graphics videos and blog posts.
  • Collaborate with the hotel s sales and operations teams to align digital marketing efforts with business objectives and sales goals.
  • Conduct regular SEO audits and optimize the website to improve search engine rankings and user experience.
  • Manage email marketing campaigns to engage with past and potential guests including newsletters promotions and loyalty programs.
  • Stay uptodate with the latest trends and best practices in digital marketing and hotel industry marketing.
  • Handle online reputation management including responding to customer reviews and queries on platforms like TripAdvisor Google and social media.
Essential Qualifications :
  • Bachelor s degree in Marketing Digital Marketing Communications or a related field.
  • Proven work experience as a Digital Marketing Manager or similar role for 45 years preferably in the hospitality or hotel industry.
  • Strong knowledge of online marketing tools strategies and best practices including paid advertising SEO SEM and social media marketing.
Skills Required :
  • Proficiency in marketing tools such as Google Analytics Google Ads SEO tools (e.g. SEMrush Ahrefs) and social media platforms.
  • Strong understanding of content management systems (e.g. WordPress) and email marketing platforms.
  • Excellent verbal and written communication skills with the ability to create compelling content for different platforms.
  • Strong analytical skills and the ability to interpret data to make informed decisions.
  • Creative thinking and problemsolving abilities to develop innovative marketing strategies.
  • Good project management skills with the ability to manage multiple campaigns and deadlines.

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