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Content Strategy and Planning Lead

3 months ago

Ajmer, India Pepper Content Full time

Pepper Content (www.peppercontent.io) is building a global content marketplace that brings companies and content creators together to scale up content creation processes across 75+ content verticals and 150+ content categories. Over the past 5 years, over 100,000+ freelance content creators have applied to be part of the Pepper network of which we work with the top 5% of talent, and on the other end - we work with over 2500+ customers like Amazon, Adobe, Google, HDFC Bank, Adani, and the majority of the startup ecosystem.


We are looking to hire a Content Strategy and Planning Lead to develop and execute content and communication strategies for enterprise accounts. The responsibilities will include determining the problem areas for a brand, understanding the objective and customer journeys, and directing a way forward via content to increase brand awareness and retention.


Job Responsibilities:

  • Developing clear and engaging content strategies and plans that are consistent with the company's brand image and address both business goals and consumer needs.
  • Analyzing content marketing data to identify trends and anticipate consumer needs.
  • Performing content audits to assess how well existing content is performing.
  • Performing content gap analyses to determine what type of content is missing and what is needed.
  • Managing, directing, and delegating the team of in-house and freelance strategists.
  • Creating, adjusting, and managing the editorial calendar.
  • Establishing style guides that specify the writing style and tone needed to create engaging content.
  • Leading content workshops for brands and developing a solid understanding of the target audience through online and traditional market research.


The ideal candidate must:

  • A strong content management background with a minimum of 6+ more years of experience.
  • Proven content strategy and project management experience.
  • Industry know-how - experience in BFSI, FMCG, and D2C brands and should have a good understanding of how different industries work
  • Good understanding of SEO tools
  • Spearheaded client meetings for strategy, brainstorming, and planning.
  • Passionate about learning, bringing in industry insights, and capable of leading large projects/large companies/Enterprises
  • Minimum 1 year experience in leading a team.
  • Excellent analytical skills.
  • Effective communication skills.


Benefits at Pepper:

  • Paid leaves for new parents
  • Paid Menstrual Leave
  • Flexible work timings
  • Medical Insurance coverage for all employees and dependents including Parents or in-laws
  • COVID-19 insurance coverage for all employees and dependents including Parents or in-law