Abhee Ventures

About the jobJob Title: Digital Marketing ManagerLocation: HSR Layout, BengaluruExperience: Minimum 5+ years (Real Estate experience is mandatory)Schedule: 6 Days WorkingAbhee Ventures is seeking a result-oriented and innovative Digital Marketing Manager to lead our digital initiatives. The candidate will own the entire digital performance strategy- from campaign ideation to execution, tracking, optimization, and reporting.This role requires deep expertise in real estate digital marketing, paid campaigns, multichannel remarketing, and data-driven decision-making to generate high-quality leads and measurable ROI.Key Responsibilities Campaign Management & Strategy - Design, execute, and optimize Google Ads (Search, Display, Performance Max, YouTube Ads: TrueView In-Stream, Discovery, Shorts) and Meta Ads campaigns.- Implement cross-platform remarketing campaigns (Google Display Network, YouTube, Meta, LinkedIn).- Drive conversion-focused landing pages with precise UTM tracking for source, medium, campaign, term, and content.- Strategize and execute retargeting funnels to maximize lead nurturing and conversions.- Manage campaign structures (bidding strategies, keyword match types, negative keywords, audience segmentation). Multi-Channel Marketing & Engagement- Plan and execute Email marketing (Mailchimp, HubSpot), SMS campaigns (Gupshup, Kaleyra, Twilio), and WhatsApp Business API campaigns.- Create personalized, automated customer journeys across touchpoints to maximize engagement.- Manage CRM-integrated digital workflows to ensure lead quality, scoring, and handover to sales. Analytics, Tracking & Reporting- Implement Google Tag Manager (GTM) for advanced tracking (events, goals, conversions, remarketing pixels).- Set up and monitor UTM parameters across all campaigns for accurate source and ROI attribution.- Manage and analyze campaign performance using Google Analytics (GA4), Looker Studio, Tableau, Power BI, DOMO, Watagraph- Provide weekly/monthly performance dashboards with ROI, CPL, CPA, and ROAS metrics.- Conduct A/B testing for creatives, ad copies, and CTAs to improve CTR and conversion rates. Creative & Innovation- Brainstorm and develop ad creatives & copywriting aligned with market trends and customer insights.- Leverage AI tools (ChatGPT, Jasper, MidJourney, Canva AI, Adobe Firefly) for faster creative production.- Stay updated with digital trends, bidding strategies, and real estate-focused innovations.What We're Looking For- 5+ years of digital marketing experience (Real Estate sector is mandatory).- Google Ads Certified (mandatory); YouTube Ads, Meta Blueprint, and LinkedIn Ads certification preferred.- Strong expertise in Google Ads bidding strategies (tCPA, tROAS, Maximize Conversions, Enhanced CPC).- Proven track record in performance marketing, ROI optimization, and lead generation.- Advanced experience in analytics platforms (GA4, Tableau, Looker Studio, Power BI, Whatagraph, Domo).- Solid understanding of retargeting funnels, customer journeys, and attribution models.- Strong knowledge of UTM tagging, campaign tracking, and conversion attribution.- Hands-on experience with automation workflows in WhatsApp, Email, and CRM integration.- Analytical mindset with ability to deliver data-driven insights and reduce CPL.Why Abhee Ventures? - 16+ years of excellence in Bangalore's real estate market.- Trusted by thousands of families across landmark residential and commercial projects.- Recognized for innovation, transparency, and timely delivery.- Opportunity to own digital performance end-to-end for a fast-growing developer.- A dynamic role where your strategies directly impact lead generation, brand presence, and sales. (ref:iimjobs.com)