Grapes Worldwide

3 days ago


New Delhi, India Grapes Worldwide Full time

Description:Job Title: Media Account Manager.Location: Saket, New Delhi (Hybrid).Experience Required: Minimum 3+ years.Department: Media.About the Role:We are seeking a skilled Media Account Manager with a strong background in managing app install and performance marketing campaigns.The ideal candidate should have hands-on experience in running campaigns across Google and Meta platforms, coupled with expertise in mobile measurement and tracking tools such as Appsflyer.This role requires a performance-driven professional who can independently manage client accounts, optimize media spends, and deliver measurable business outcomes.Key Responsibilities:- Plan, execute, and optimize app install campaigns across Google UAC and Meta Ads Manager.- Manage end-to-end campaign delivery from setup, monitoring, and optimization to performance analysis and reporting.- Collaborate with internal and external stakeholders to ensure accurate campaign tracking and attribution.- Work closely with tech and analytics teams to integrate and validate MMP (Mobile Measurement Partner) tools such as Appsflyer for proper event tracking and data accuracy.- Monitor key performance metrics such as CPI, CPA, ROAS, and retention to ensure campaigns meet objectives.- Conduct post-campaign analysis to derive insights and actionable learnings for future planning.- Build and maintain strong client relationships through regular communication and performance reviews.Required Skills and Qualifications:- Minimum 3 years of experience in digital media planning and buying, with a focus on app install campaigns.- Proficiency in Google Ads (UAC) and Meta Ads Manager; experience with Snapchat, or other platforms is an added advantage.- Strong working knowledge of MMP tools (preferably Appsflyer, Branch, or Adjust).- Excellent understanding of tracking methodologies, attribution models, and event-based optimization.- Analytical mindset with the ability to interpret campaign data and provide actionable insights.- Strong communication, client servicing, and project management skills. (ref:iimjobs.com)


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