Rotimatic - Growth Head - D2C

Growth Head - D2C

Role: Growth Head

Experience- 7+ years

Location: Sarjapur, Bangalore

Position: Full-time

Website: Us:

Rotimatic is the world's first and only fully automated, IoT and AI enabled kitchen robot that measures, kneads, rolls, cooks and puffs perfectly round flatbreads, every single time. It takes away the hassle of making flatbreads with hands and allows users to get creative without compromising on health. As the creator of the world's first fully automated roti-making machine, we empower millions of households globally to enjoy fresh, homemade meals effortlessly.

Rotimatic has already touched lives of 100,000+ happy families around the world and has been instrumental in reversing unhealthy eating habits, one roti at a time. Rotimatic is transforming home kitchens and revolutionizing the kitchen robotics segment.

Role Summary:

- We are on a mission to redefine the FMCD space with innovation, and we're looking for a visionary Growth Head to drive our marketing strategy and fuel the next phase of our expansion.

- As the Growth Head, you will own the AOP: Acquisition, Conversion, Retention and Average order value (AOV) along with end-to-end marketing strategy and execution to achieve aggressive growth targets. This leadership role is pivotal in scaling customer acquisition, optimizing brand visibility, and driving engagement through data-driven strategies. You will work closely with the leadership team, including the co-founders, to shape the company's growth roadmap.

Key Responsibilities:

Strategic Marketing Leadership:

- Develop and execute a comprehensive marketing strategy to achieve business objectives, including revenue growth, customer acquisition, and market expansion.

- Lead integrated marketing campaigns across digital, social, and offline channels to maximize reach and ROI.

- Identify and unlock new growth opportunities by analyzing market trends and customer insights.

Customer Acquisition, Conversion and Retention:

- Build and optimize performance marketing campaigns (Google Ads, Meta, programmatic, etc.) to drive cost-effective customer acquisition.

- Lead data-driven initiatives to streamline the customer journey, enhance user experience, and increase sales conversions.

- Design retention strategies such as loyalty programs, email marketing, and personalization to improve Customer Lifetime Value (CLV).

- Scale and optimize the D2C sales funnel for better conversion rates and customer engagement.

Data-Driven Growth Optimization:

- Optimize Revenue Growth by developing and executing strategies to improve AOV through cross-selling, upselling, and pricing innovation.

- Use analytics to monitor, evaluate, and optimize marketing performance.

- Own key growth metrics, including CAC, LTV, ROAS, and churn rate, while identifying actionable insights.

- Establish a robust experimentation framework to test and iterate on new growth strategies.

Brand Building and Storytelling:

- Craft compelling narratives to position Rotimatic as a leader in the AI-based FMCD space.

- Oversee content strategy, PR, and influencer marketing initiatives to build brand trust and awareness.

- Drive global market expansion through localized branding and culturally relevant campaigns.

Team Leadership and Collaboration:

- Build, lead, and mentor a high-performing marketing team, fostering a culture of creativity and accountability.

- Collaborate with cross-functional teams, including product, sales, and customer experience, to ensure seamless execution of growth initiatives.

Global Market Expansion:

- Spearhead strategies to penetrate new international markets, tailoring campaigns to meet the needs of diverse customer segments.

- Partner with regional teams to localize marketing efforts and adapt to cultural nuances.

Qualifications and Skills:

Experience and Background:

- 8+ years of experience in growth marketing, digital marketing, or a related leadership role, preferably in D2C, FMCD, or tech industries.

- Proven track record of scaling customer acquisition and retention in a fast-paced environment.

- Experience with global marketing campaigns and market expansion is a strong plus.

Technical and Analytical Skills:

- Proficiency in performance marketing tools, analytics platforms (Facebook, Google Analytics), and CRM systems.

- Strong analytical mindset with the ability to interpret data and make data-driven decisions.

- Expertise in A/B testing, attribution modelling, and marketing automation.

Leadership and Collaboration:

- Exceptional leadership skills with experience building and managing diverse, high-performing teams.

- Strong communication and interpersonal skills to align cross-functional teams with business goals.

Creative and Strategic Thinking:

- Innovative approach to problem-solving with a strong ability to balance creativity and data-driven decision-making.

- Deep understanding of brand building, customer psychology, and digital storytelling.

Tech and Market Awareness:

- Passion for AI-driven technology and its applications in consumer products.

- Up-to-date with the latest trends and best practices in digital marketing and growth hacking.

Why Join Rotimatic?

Be Part of a Transformative Journey:

- Rotimatic isn't just a product-it's a movement toward smarter, more efficient living. As Growth Head, you'll play a pivotal role in scaling this vision and positioning Rotimatic as a leader in the AI tech FMCD space.

Thriving in a Data-Driven Culture:

- Metrics Focus: As Growth Head, you'll have access to rich data insights from customer interactions, performance metrics, and AI-driven analytics to inform and optimize strategies.

Lead a Revolutionary Product in a Growing Market:

- Disruptive Technology: Rotimatic combines AI and automation to redefine home cooking, creating a strong niche in the FMCD sector. Leading growth for a product at the intersection of technology and convenience allows you to make a lasting impact on how consumers live and interact with technology.

- Global Appeal: With a growing D2C footprint across international markets, you'll lead strategies that touch customers worldwide, giving your work a significant global influence.

Professional and Personal Growth:

- Skill Development: Leading growth in a D2C tech company provides hands-on experience in cutting-edge marketing techniques, analytics, and growth hacking.

- Entrepreneurial Exposure: Joining a high-growth, innovative company like Rotimatic offers you the entrepreneurial experience of scaling a business, a career milestone that prepares you for future leadership roles.

Opportunity to Work with Visionary Leadership:

- Founder-Led Collaboration: Work closely with the co-founders and leadership team to align growth strategies with the company's long-term vision, gaining insights into high-level decision-making.

Strategic Influence:

This role isn't just about execution-you'll be a strategic partner shaping Rotimatic's future in an innovative industry.

Interview process:

- HR interview

- Case Study

- Psychometric test, IQ test

- Interview with Parashar

- Interview founder

- 2/3 days on the ground work with us

- HR-Offer stage

Interview Timeline: 10-12 days