The Marcom Avenue

A 360degree marketing and Communication agency and your partners in accelerating growth exponentially through creative strategies and ROI driven performance metrics. Based in Gurugram, we partner with clients to provide innovative solutions and tailor-made services that facilitate their business objectives. For more info : www.themarcomavenue.com About The Role:- Social Media Strategist lead will be a pivotal member of the middle management team, responsible for the daily account servicing and strategic digital mandate execution for large, principal accounts. Special Requirements & Candidate Profile:- We are seeking a candidate who is a "hybrid talent"-a blend of Senior Social Media Strategist and Client Servicing Manager-with a proven track record in:.- Enterprise Client Servicing: Deep experience engaging with and managing top-notch blue-chip corporates and brands, especially within the Energy, Green Tech, IT, and Consulting spaces (B2B).- Senior Strategy & Research: Strong strategic, primary, and secondary research skills to inform and develop high-level B2B digital strategies, particularly on platforms like LinkedIn and for Twitter/X strategy.- Presentation Mastery: Strong Presentation preparation and compelling Presentation Articulation skills for delivering strategic recommendations to C-suite/senior client stakeholders.- Project Leadership: High-level Project Management Skills-ability to pick up, conceptualize, plan, and deliver complex, end-to-end digital projects. Key Responsibilities:Client & Account Leadership (Client Servicing Manager Focus):- Serve as the primary SPOC and Account Lead for Key Accounts / Anchor Clients, maintaining strong, equitable relationships with all client SPOCs and POCs at multiple layers/levels.- Conduct Daily, Weekly, and Monthly Account Planning, Management, and Execution for large mandates.- Ensure a strong, nuanced understanding of Client Mandates and Scope of Work, maintaining a clear Line of Sight for key deliverables and aligned tasks. Digital Strategy & Execution: (Sr. Spearhead Multiplatform Social Media Optimization (SMO) for B2B and B2C clients, including advanced strategy development and execution across LinkedIn, Meta (Facebook/Instagram), YouTube/Google, and X (Twitter).- Own Campaign Management end-to-end across social media and digital platforms, including creative campaign development from a digital media marketing perspective.- Ensure market-ready and market-trends-aligned knowledge of all Digital Platforms and Creative Assets, including Online Reputation Management (ORM), and advanced content trends.- Maintain adequate subject matter knowledge of tools and trends in ORM, SEO, brand watching, and SM monitoring.- Possess working knowledge of Search Engine Optimization (SEO) and Search Engine Marketing (SEM) / Google Ads fundamentals. Content & Sectoral Expertise (Content Writer Focus):- Develop high-quality, corporate, and brand-oriented content strategies.- Must demonstrate the ability to create compelling, high-quality content without relying on AI tools (i.e., generate organic, human-written content).- Maintain robust Sectoral Knowledge and Expertise of key Indian business sectors, particularly Technology, Energy, Green Tech, FMCG, and Consulting.- Exhibit strong Research Skills (primary and secondary) to underpin strategic content and client recommendations. Must-Have Skills:- Social Media Strategy: Expert-level B2B/B2C multiplatform skills: LinkedIn, X, Meta, YouTube/Google.- Core Digital Marketing: Working knowledge of SEO, SEM, and Google Ads.- Content & Presentation: Excellent Writing Skills and Presentation Making Skills, strictly not using AI for creation.- AI Tool Awareness: Working knowledge of leading AI tools (e.g., ChatGPT Pro, Perplexity, Gemini, Co-Pilot, Meta AI, Gamma, etc.) to understand industry trends, but not for primary content creation.- Community/Resource Knowledge (Added Advantage): Working knowledge of Wikipedia, bookmarking sites (Reddit, Scribd, etc.), and WhatsApp Community Development/Management.- No Go (Candidates with the following will not be considered):.- Poor or Average Communication Skills (Oral and Written).- Limited Cross-platform experience of Social Media, SEO, or the Digital Universe.- Lack of ability to create content without the help of AI tools.- Not being able to generate organic, non-Machine Learning content is a strict No Go. (ref:iimjobs.com)