Aerchain - Growth Marketer

2 weeks ago

Bengaluru, Karnataka, India Agillos E-Commerce Private Limited Full time

Growth Marketer - Own Aerchains analyst and partnerled growth engine from relationship strategy to training to comarketing execution turning third party influence into qualified pipeline.

- Appear in any leading recommendation chart.

Measurable goals:

- Generate % of netnew pipeline each quarter from analyst and partner channels (SQL value & count).

- Launch and optimise analyst / partner campaigns, to improve conversion.

- Collaborates with Product Marketing, Demand Gen, Sales, RevOps, AEs to figure out the messaging, ICPs, pitch, training collaterals, MQL growth, etc.

Key ownership areas:

- Develop and execute analyst briefing and briefing followup plan.

- Build joint GTM playbooks and campaigns with ISVs, SIs, and channel partners.

- Build a partnership program for different market segments.

- Run training kits, and onboarding kits: messaging, sales decks, personas, positioning guides, pitch enablement, etc.

- Build relationships with analysts.

- Maintain analyst & partner pipeline dashboards with RevOps.

- Identify and prioritize partners by type (tech, channel, SIs) based on ICP overlap, market access, and influence potential.

- Define tiers (gold/silver/etc.), co-marketing benefits, referral programs, training workshops, incentives, and lead-sharing structure.

- CRM maintenance regarding partnership leads.

(ref:iimjobs.com)

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