Campaign Manager

Found in: Talent IN 2A C2 - 2 weeks ago

Gurugram, India Top Management Consulting Firm Full time

Campaign Manager


- Collaborate with Global Onsite Stakeholder and actively be involved in creating Campaign strategies to execute Go to Market campaigns.

- Ability to have a view on strategic/tactical decisions on campaign planning, customer segmentation and revenue goals to be achieved.

- Be aware of the country specific GTM plans and alignment with Group Priorities.

- Manage the development and execution of campaigns for account-based marketing, lead generation, lead nurturing and demand creation programs in Salesforce.com, Pardot application - having taken the time to understand the campaign objectives.

- Should be a Subject Market Expert and proactively advise Stakeholders on improving their marketing processes leveraging marketing automation and CRM systems, enable customer buyer journey and share best practices.

- Provide training on Lead Generation, lead scoring & marketing automation processes to improve awareness of sales teams.

- Perform analytics on the campaigns to help demonstrate success to include segmentation and targeting as scoped on a project basis.

- Ability to create reports & Dashboards on Salesforce as required.

- Work with Onshore Marketing Managers to define metrics; measure, track, analyse and regularly report on the effectiveness of overall campaign performance.

- Define and implement new marketing automation methodologies that will maximize efficiency.

- Collaborate internally with other Digital Channel Management teams like Paid, Web etc to drive & plan effective integrated customer journey programs.

- Work with creatives team and design responsive emails, responsive templates, and responsive websites

- Effectively collaborate with colleagues and CRM/Demand Generation Operations to drive Lead Management Process

- Develop and maintain long-term data strategy and work in tandem with stakeholders.

- Maintain database integrity and synchronization of marketing systems.

(ref:iimjobs.com)

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