Director Campaign Strategy and Marketing Automation

4 weeks ago

Gurugram, India Wunderman Thompson Studios India Full time

What You’ll do:

  • Develop comprehensive campaign strategies that integrate multiple channels (e.g., email, social media, paid advertising, content marketing) to maximize reach, engagement, and conversion.
  • Provide strategic consultancy services to clients during new business RFP responses, leveraging expertise to develop compelling proposals and solution architectures that address client requirements and showcase the organization's capabilities.
  • Lead the strategic planning and execution of end-to-end marketing campaigns, applying a consultative approach to understand client objectives, target audience segmentation, and campaign performance metrics.
  • Utilize data-driven insights and analytics to continuously monitor campaign performance, identify opportunities for optimization, and drive continuous improvement in key metrics such as conversion rates, ROI, and customer acquisition cost.
  • Act as a trusted advisor to clients, offering strategic guidance on best practices, industry trends, and emerging technologies in marketing automation and campaign management.
  • Serve as a mentor and thought leader within the organization, sharing expertise and best practices in marketing automation and campaign management with colleagues and junior team members.
  • If required, oversee the selection, implementation, and optimization of marketing automation platforms, leveraging expertise to recommend tailored solutions that align with client needs and business objectives.


What You'll Need:

  • Bachelor's degree in Marketing, Business Administration, or related field. Master's degree preferred.
  • Minimum of 14-16 years of experience in marketing automation, campaign management, or related roles, with a proven track record of delivering successful campaigns and driving business results.
  • Expertise in using and optimizing marketing automation platforms, such as Adobe Campaigns, Marketo, HubSpot, Salesforce Marketing Cloud, or equivalent, to orchestrate complex campaigns and workflows.
  • Deep understanding of the marketing campaign journey and funnel, including segmentation, targeting, messaging, and conversion optimization strategies.
  • Strong analytical skills, with the ability to interpret data and metrics to drive informed decision-making and continuous improvement in campaign performance.
  • Excellent communication and presentation skills, with the ability to articulate complex concepts and strategies to both technical and non-technical stakeholders.
  • Proven ability to thrive in a fast-paced, dynamic environment, managing multiple priorities and stakeholders while maintaining a high standard of quality and attention to detail.
  • Experience serving as a marketing campaign management consultant with a solutioning approach, demonstrating the ability to understand client needs, develop tailored solutions, and deliver strategic value.

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