Boomlet - Consultant - Influencer Campaign Strategist

2 months ago

Mumbai, India Boomlet Full time

Overview:

- We are seeking a Creative Consultant to work with our agency on a retainership/project fee basis.

- This is a remote position designed for a creative expert who can provide strategic, research-driven, and imaginative solutions for influencer marketing campaigns, brand strategy pitches, and creative projects.

- You will work closely with our internal teams to develop compelling creative concepts and execution frameworks that resonate with both prospective and existing clients.

Key Responsibilities:

Sector, Market and Company Research:

- Conduct in-depth research on the client's industry, market landscape, consumer behavior, and competitors.

- Analyze market trends, emerging digital platforms, and influencer marketing innovations.

- Identify key consumer insights that can act as creative triggers for campaign development.

- Develop a cogent problem statement/s for the proposed solution.

Insight Generation:

- Derive actionable insights from the research that will serve as the foundation for the creative strategy.

- Develop a deep understanding of the target audience's mindset, motivations, and media consumption patterns.

- Propose insights that fuel brand communication, enabling meaningful connections with consumers.

Strategy & Creative Conceptualization:

- Craft innovative, compelling, and strategically aligned campaign ideas across digital, social, and influencer platforms.

- Collaborate with account managers and strategists to ensure ideas align with the client's business objectives and brand identity.

- Design multi-platform content strategies, creative hooks, and messaging frameworks that resonate with different audience segments.

Campaign Execution Directions:

- Provide high-level creative execution guidelines to internal teams, including designers, copywriters, and media planners.

- Suggest influencer collaborations, content formats (videos, reels, posts, blogs), and tone of voice that amplify campaign ideas.

- Offer actionable insights on the creative application across media platforms (social, digital, influencer).

KPI & Success Metrics:

- Define suggested KPIs and metrics to gauge the campaign's performance, effectiveness, and ROI.

- Collaborate with analytics teams to map creative performance back to business goals.

- Ensure creative solutions drive measurable success, including brand engagement, visibility, and conversions.

Collaboration & Communication:


- Work closely with the Influencer Marketing, Strategy, and Account Management teams to deliver well-rounded creative solutions.

- Present creative ideas and strategies to internal stakeholders and, when required, to clients.

- Remain flexible and open to feedback, iterating on creative concepts as needed.

Trend Identification & Innovation:

- Work with the latest trends in digital media, content creation, influencer marketing, and creative technologies.

- Identify new platforms, content formats, and creative avenues to push the boundaries of traditional influencer campaigns.

Creative Evaluation & Optimization:

- Offer post-campaign creative evaluations, analyzing the impact and suggesting optimizations for future projects.

- Ensure continuous improvement of creative strategies and processes to keep campaigns fresh and engaging.

Qualifications:

- Proven experience as a Creative Consultant or similar role in advertising, brand strategy, or influencer marketing.

- Strong research skills with the ability to translate complex data into actionable insights.

- Excellent conceptual thinking and the ability to develop big ideas that work across multiple platforms.

- Solid understanding of digital and social media platforms, particularly in relation to influencer marketing.

- Experience working on creative pitches for high-profile brands.

- Ability to work independently and collaboratively in a remote, fast-paced environment.

- Exceptional communication, presentation, and storytelling skills.

Preferred:

- Prior experience working in an agency environment.

- Strong portfolio of creative work, showcasing campaign strategies and creative solutions across media platforms.

Compensation: This is a retainership or project fee-based role, with compensation determined based on the scope of work and specific project requirements.

(ref:iimjobs.com)

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