Boomlet - Senior Manager - Brand Reputation & Strategic Communications
2 weeks ago
Senior Manager Reputation Strategist & Client Servicing.
(Reputation Management & Crisis Communications).
Location: Goregaon West, Mumbai, Maharashtra.
Job Type: Full-time, On-site.
About Us:
Boomlet Group is a premier Reputation Management & Crisis Communications agency, dedicated to helping businesses protect, build, and enhance their brand reputation.
We're seeking a strategic, results-driven individual to join our team as a Reputation Strategist.
If you have a passion for reputation management and thrive in dynamic, high-pressure environments, we want to hear from you.
Key Responsibilities:
Reputation Assessment & Analysis:
- Conduct in-depth assessments of clients' brand reputations across online and offline channels, analyzing sentiment, perceptions, and key drivers.
- Use both qualitative and quantitative research methods to uncover insights and identify opportunities for improvement.
Strategy Development:
- Create tailored, actionable reputation management strategies that align with clients' objectives, challenges, and market positioning.
- Collaborate with internal teams to integrate reputation management efforts into broader marketing and communications strategies.
Client Relationship Management:
- Act as the primary liaison for key client accounts, building and maintaining strong, trusted relationships.
- Communicate regularly with clients, providing updates on project progress, campaign performance, and key metrics.
- Address client inquiries and concerns promptly, ensuring a high standard of service and client satisfaction.
Stakeholder Engagement:
- Identify and prioritize key stakeholders (customers, employees, investors, influencers, etc.) to strengthen brand reputation.
- Develop strategies to engage stakeholders and foster positive, lasting relationships with each group.
Crisis Preparedness & Response:
- Work closely with clients to develop comprehensive crisis management plans, including messaging frameworks, escalation protocols, and response strategies.
- Lead crisis simulations and provide training to ensure clients are equipped to effectively manage reputational threats.
Monitoring & Issue Response:
- Implement advanced monitoring systems to track online and offline media coverage, social media conversations, and news mentions.
- Provide timely and strategic responses to emerging issues and crises, minimizing potential reputational damage.
Measurement & Reporting:
- Define key performance indicators (KPIs) to evaluate the effectiveness of reputation management strategies.
- Regularly prepare detailed reports and presentations for clients, offering insights, progress updates, and actionable recommendations for optimisation.
Qualifications:
Education:
- Bachelor's degree in Public Relations, Communications, Marketing, or a related field.
- An advanced degree is a plus.
Experience: 4 to 6 years of experience in reputation management, crisis communications, or strategic communications roles.
- Strong analytical skills with the ability to interpret complex data and extract meaningful insights.
- Excellent strategic thinking, problem-solving, and decision-making abilities.
- Exceptional communication, presentation, and interpersonal skills.
- Ability to thrive in a fast-paced environment, managing multiple projects and deadlines simultaneously.
- Experience working with diverse clients across various industries is highly desirable.
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