Mindshare - Director - Digital

Role Summary And ImpactLead the Digital planning portfolio for one of our client, strategically guiding a team to achieve client media KPIs.Reporting of the roleReports to the client lead for the business.3 Best Things About The Job- Become a recognized category expert, leading strategic conversations across various platforms.- Grow your leadership style within an agency committed to nurturing talent.- Evangelize Tech innovation to build efficiencies Measures of successIn three months: - Work with all constituents of digital eco-system of Group M under one single roof, bring them together as one offering for the client - Introduce digital channelsacross media and get the optimum performance media mix across existing clients - Lead the team of planners In six months: - Learn about effectively pitching 360digital productsto clients - Worked with a diverse team of media buyers and planners across 360-degree media and beyond - Be ready to lead and deliver reviews In 12 months: - Emerged as a coveted champion and go-to person on digital marketing solutions - Proficient with latest trading techniques and deals by managing largest portfolio publishers and channel partners Responsibilities Of The RoleMedia Planning & Strategy- Work closely and in-depth with a team of digital planners, with the ability to guide on media planning with Platform depth - Strategic mindset considering audience deep dive, creating an approach note and bringing GroupM vertical offerings while stitching the final approach/presentation to client Client Success- Understand client objectives, category/competitive trends for various product categories - Ability to steer client review meetings on regular basis - Work towards delivering client delight and success by stitching all media offering including Digital media, Offline media, content marketing, brand associations Manage Campaign Supervision Team- Manage and supervise a team of campaign supervisors - Must know platform nuances and details to lead a team of Supervisors efficiently - Guide the team on regular basis for Optimization of campaigns - Work with the Planning team delivering time to time reports, Campaign and business reporting- Work with the team of planners and reporting experts to build and deliver camping reports and Post Campaign analysis time to time - Have the foresight to tie back media delivery and reports with business objectives - Work on automation of reports with the automation experts in GroupM Team Management- Ability to manage large teams on Performance (Biddable and Performance Display) for from strategizing to delivery and client engagement at Annual to regular reviews.- Develop and strike partnership deals with key publishers and large affiliates Skills And Experience- Minimum 6 years in digital media planning and buying - Excellent written and oral communication skills combined with outstanding presentation skills - Team management skills - Understanding of programmatic landscape viz.- Knowledge of the digital advertising industry, trends, technologies (DMP, DSP, SSP etc.) Preferred - Applied knowledge of 3rd party ad serving, website and tracking and associated technologies Preferred - Intermediate to advanced analytical skills, specifically relating to performance data and metrics Preferred - Strong interpersonal and communication skills - Problem-solving skills - Abreast with the latest technology that will affect digital advertising - Worked closely with publisher partners to elevate industry standards in-line with client needs.- Exposure to affiliate and programmatic technologies - People managing skills (ref:iimjobs.com)