Performance Marketing Manager

1 day ago

New Delhi, India Nap Chief Full time

Performance Marketing Manager Experience : 5–7 years Location : Peelamedu area, Coimbatore Employment Type : Full-time Industry : Apparel & FashionAbout Nap Chief Nap Chief is a fast-growing D2C kidswear brand known for bold, comfortable, and sustainable clothing for kids who love to stand out. We’re a tight, energetic team with a strong digital presence and a loyal community of parents across India. Performance marketing drives a big part of our growth, and we’re looking for someone who can lead this function with strategy, ownership, and sharp execution.What You’ll Do (Your Impact) • Lead the performance marketing function across Meta, Google, and new channels. • Plan, launch, and scale high-performing campaigns that fuel revenue growth. •Manage large monthly spends (₹50 lakhs+ per month)with full ownership of ROAS and CAC. • Analyse funnels, cohorts, attribution, and platform data to uncover opportunities. •Build advanced audience frameworks : segmentation, remarketing, lookalikes, custom intent. • Run experiments across creatives, formats, bidding, and landing pages. •Monitor daily performance and act fast when metrics shift. • Mentor performance associates and ensure high-quality execution. • Collaborate with founders, product, and creative teams on goals and new channel expansions. • Lead monthly planning, forecasting, and reporting with clear insights. • Build systems and playbooks that make the performance function stronger.What You’ll Bring (Skills & Experience) ⭐ • Strong hands-on expertise in Meta Ads and Google Ads, especially for D2C scaling. • Deep understanding of audience building, attribution, and platform algorithms. •Experience managing and optimising large budgetswith consistent results. • Analytical mindset with comfort working across dashboards and experiments. • Leadership experience with mentoring and team support. • High ownership mindset and ability to solve problems under pressure. • Clear communication with founders and cross-functional teams.Traits We Value Primary: Ownership, strategic thinking, decisive execution Secondary: Analytical depth, data-driven decision-makingWhy Nap Chief? • High-ownership role with direct impact on brand growth • Work closely with founders and leadership • Fast-paced environment that encourages experimentation • A chance to shape the performance marketing roadmap for a leading kidswear brandHow to Apply Send your CV to maria@napchief.com or you can also directly apply.#hiring #Coimbatorehiring #performancemarketingjobs #jobs

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