Performance Marketing Manager

3 hours ago

New Delhi, India Ethiqual Global Pvt.Ltd. Full time

Job Title:Performance Marketing Manager Location:Bavdhan, PuneAbout Us: We are hiring for a leading co-living and hostel company dedicated to providing modern, affordable, and community-focused living spaces tailored for students, young professionals, and digital nomads. Our mission is to redefine urban living by creating safe, well-designed, and vibrant spaces where residents can connect, thrive, and enjoy a sense of belonging. We combine hospitality-inspired amenities with flexible rental options to make city living accessible and enjoyable.Role Overview: We are seeking a skilled Performance Marketing Manager to develop, execute, and optimize online marketing campaigns across various digital channels. The ideal candidate will have a strong analytical mindset, expertise in paid media, and a proven track record of driving conversions and ROI.Key Responsibilities: Plan, launch, and manage performance marketing campaigns across platforms such as Google Ads, Facebook, Instagram, LinkedIn, and affiliate networks. Track and analyze key performance metrics like CPC, CPA, CPL, and ROI to optimize campaign performance. Develop strategies to increase lead generation, customer acquisition, and sales. Manage budgets to ensure efficient spend and maximize outcomes. Collaborate with creative, content, and analytics teams to produce high-impact campaigns. Stay updated on industry trends and emerging performance marketing tools and channels. Provide regular campaign performance reports and actionable insights to stakeholders.Qualifications: Bachelor’s degree in Marketing, Business, or related field. Experience of 3+ years in digital marketing with a focus on performance marketing. Proficiency in digital advertising platforms (Google Ads, Facebook Business Manager, etc.). Strong analytical skills with experience using analytics tools like Google Analytics, Tableau, or similar. Ability to manage multiple campaigns and budgets simultaneously. Excellent communication and teamwork skills. Data-driven decision-making and problem-solving mindset.Preferred: Experience with affiliate marketing, programmatic advertising, and marketing automation tools. Certification in Google Ads or similar digital marketing courses.Why Join Us: Work in a dynamic and innovative environment. Opportunity to lead impactful campaigns that directly affect business growth. Competitive salary and benefits. Supportive team culture with ample learning and growth opportunities.

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