Salesforce Marketing Cloud Administrator And Developer

6 days ago

New Delhi, India Engineering Square Full time

Job Title: Salesforce Marketing Cloud Administrator & DeveloperLocation: PuneExperience: 4+ years (Mid-Level)Domain: Telecom (Mandatory)Job SummaryWe’re looking for a skilled Salesforce Marketing Cloud Administrator & Developer to manage, configure, and develop solutions that support marketing and customer engagement initiatives. This role involves both platform administration and technical development to deliver personalized campaigns and seamless integrations.Note: Prior experience in the telecommunications domain is mandatory.Key ResponsibilitiesAdministration- Manage user accounts, roles, and permissions. - Maintain and optimize data extensions, lists, and attribute groups. - Monitor system performance, troubleshoot issues, and ensure platform stability. - Handle data imports, exports, and integrations with other systems. - Ensure data security and compliance with GDPR and CAN-SPAM. - Train and support marketing teams on platform usage.Development- Design and execute email campaigns using Email Studio. - Build personalized journeys using Journey Builder. - Develop AMPscript, SQL, and SSJS to automate and personalize content. - Manage workflows in Automation Studio. - Integrate Marketing Cloud with CRM and third-party systems via APIs. - Collaborate with cross-functional teams to analyze and improve campaign performance.Required Skills- 4+ years of hands-on Salesforce Marketing Cloud experience. - Telecom industry experience is required, with a solid understanding of telecom processes such as customer onboarding, order management, billing, or provisioning. - Expertise in Email Studio, Journey Builder, Automation Studio, Contact & Audience Builder, and Content Builder. - Strong skills in AMPscript, SQL, SSJS, HTML, and CSS. - Experience with API integrations and Marketing Cloud Connect. - Knowledge of data privacy and compliance standards. - Certifications: Salesforce Marketing Cloud Certification, Platform Developer I (required), Platform Developer II (preferred).Nice-to-Have- Experience with Salesforce CRM. - Familiarity with Marketing Cloud Einstein or AI marketing tools. - Background in digital marketing or marketing automation. - Experience in eCommerce, retail, or telecom industries.

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