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Area Sales Manager

1 month ago

Mumbai, Maharashtra, India Wonderchef Home Appliances Pvt Ltd. Full time

About the company:

Wonderchef is the leader in the kitchen appliances and cookware industry. It is a professionally driven organization backed by private equity investors. Chef Sanjeev Kapoor is the brand ambassador and the face of the company. Known for its innovation, quality and design, Wonderchef excels in aggressive digital marketing and an omni-channel distribution strategy.

Job Title: Area Sales Manager (ASM) – West (Modern Trade)

Location: West Region (Mumbai, Pune, Gujarat, etc.)

Department: Sales – Modern Trade (MT)

Reports To: Regional Sales Manager (RSM) – Modern Trade

Job Summary:

Wonderchef Home Appliances is looking for a dynamic and result-driven Area Sales Manager (ASM) – Modern Trade for the West region . The ideal candidate will be responsible for managing and expanding our presence in Modern Trade (MT) outlets , ensuring business growth, and driving sales through key accounts. This role requires strong negotiation skills, deep market understanding, and experience in handling large-format retail chains .

Key Responsibilities:

1. Sales & Business Development

  • Drive sales and achieve revenue targets across Modern Trade chains in the West region .
  • Develop and implement strategic plans to expand business with key accounts such as Reliance, Croma, Vijay Sales, D-Mart, Big Bazaar, etc.
  • Strengthen relationships with key decision-makers at modern trade partners to enhance business opportunities.

2. Account Management & Growth

  • Manage and expand relationships with existing Modern Trade accounts .
  • Ensure proper execution of trade marketing initiatives, visibility, and in-store branding.
  • Negotiate and finalize annual business agreements, trading terms, and promotional plans.

3. Sales Planning & Execution

  • Plan and execute sell-in and sell-out strategies to maximize sales.
  • Work closely with category managers and buyers to drive promotions and visibility.
  • Ensure effective stock planning, forecasting, and replenishment at Modern Trade outlets.

4. Market & Competitor Analysis

  • Track market trends, competitor activities, and pricing strategies to stay ahead in the category.
  • Gather insights from the market and provide feedback to the management for strategic decision-making.

5. Team Collaboration & Reporting

  • Work closely with the trade marketing, supply chain, and finance teams to ensure smooth execution.
  • Prepare and share periodic sales reports, performance metrics, and insights with senior management.
  • Lead a team of sales executives/merchandisers to drive execution at the store level.

Key Requirements:

Experience: 4-5 years in Modern Trade Sales within Appliances, Consumer Durables, Electricals, or Electronics industries.

Education: Bachelor's degree (MBA preferred but not mandatory).

Skills: Strong negotiation, account management, and analytical skills.

Must-Have: Prior experience in handling Modern Trade chains and a strong understanding of category management.

Location Preference: Candidates with prior experience managing the West region (Mumbai, Pune, Gujarat, etc.) preferred.