Brand Marketing Lead

Role: Brand Manager Marketing.Location: Chennai, Tamil Nadu.Department: Marketing & Branding.Reports to: Chief Marketing Officer.About the employer brand:The company is a leading real estate brand in South India, recognized for delivering high-quality residential projects that blend innovation, design, and trust.Over the years, it has established itself as a customer-first organization with a reputation for transparency and timely delivery.The brand continues to scale rapidly with a strong presence across major cities and a focus on sustainable urban living solutions.Role Overview:We are looking for a passionate and strategic Brand Manager to spearhead brand-building initiatives and drive impactful marketing campaigns across both digital and traditional platforms.This role demands a strong understanding of consumer insights, brand positioning, market research, and go-to-market strategies.The right candidate will blend creativity with analytical skills, ensuring that every brand touchpoint resonates with the target audience while contributing to business growth.Job Strategy & Positioning:- Develop and execute brand strategies to drive awareness, preference, and long-term equity.- Ensure brand consistency across all communication channels.Marketing Campaigns:- Plan and manage end-to-end 360 campaigns (ATL, BTL & Digital).- Collaborate with creative, media, and activation agencies to design and execute effective campaigns.Digital & Social Media:- Strengthen the brands digital presence through content marketing, influencer programs, and performance marketing.- Track engagement metrics to continuously optimize reach and impact.Market Analysis & Insights:- Conduct consumer and competitor research to identify opportunities and emerging trends.- Use insights to guide product positioning, pricing, and promotional strategies.Cross-functional Collaboration:- Work closely with sales, product, and design teams to align marketing with business objectives.- Partner with regional teams to deliver impactful localized campaigns.Brand Performance Tracking:- Track brand health, campaign ROI, and key metrics.- Present performance reports and insights to leadership regularly.Job Requirements/Mandatory Management Expertise: Proven experience in developing and executing brand strategies and Management: Hands-on experience in planning and executing 360 campaigns (ATL, BTL & Marketing Proficiency: Strong knowledge of performance marketing, social media, influencer collaborations, and content Research & Consumer Insights: Ability to conduct and interpret consumer/competitor research to shape marketing Skills: Strong grasp of brand health tracking, campaign ROI measurement, and data-driven & Stakeholder Management: Experience managing creative, media, and activation agencies, along with internal cross-functional Skills: Excellent written, verbal, and presentation skills for internal alignment and external brand Management: Ability to manage multiple projects simultaneously with attention to detail and timely delivery.About WinnerBrands:At WinnerBrands, we are on a mission to create a community of the brightest marketing minds to deliver impactful, rewarding, and purposeful work by collaborating, contributing & co-learning with smart peers.Backed by Busybeebrands.com, a pioneering brand-building firm that has helped some of the most disruptive new-age brands in the country craft their brand and marketing strategy, we find opportunities with progressives startups and brands in the domain of marketing with multiple engagement models for our talent partners, freelance / part-time or full-time. (ref:iimjobs.com)