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Associate Marketing Manager
3 days ago
Role: Associate Marketing Manager
An integral part of the Sports Marketing team at Infosys, this role reports into the global leadership for Sports marketing at Infosys. The candidate must leverage their knowledge of the marketing discipline to design, innovative and metrics-driven sports programs. Knowledge of sports such as Tennis and Formula E, social media, digital marketing, sports hospitality events, sponsorships, and digital innovations would be great assets. The candidate will work closely with multiple teams to develop and execute strategies that closely align with the team’s goals and priorities.
The ideal candidate would be someone passionate for sports and marketing and is keen to build a long-term career in sports.
Responsibilities include, but are not limited to:
- 360 sports marketing, Brand management, and Infosys Brand ambassadors’ management, crafting sports sponsorships & rights management and delivery of those sponsorships, managing sports hospitality events globally, developing academic case studies, building new digital innovations in tennis and Formula E, collaborating with internal tech teams and external stakeholders, experiential marketing etc.
- Develop communication campaigns to support the sports marketing strategy and drive engagement through social media, events, and other channels.
- Develop campaigns to build brand affinity and advocacy with a focus on building the Infosys brand and impacting business pipeline.
To qualify, candidates must possess:
- 2 - 6 years of experience with hands on experience in running branding initiatives, marketing initiatives
- Master’s degree in marketing / advertising / communications
- Experience in the sports industry is preferred, and a keen interest in sports is ideal.
- Worked on managing relationship with agencies and internal stakeholders across global markets.
- Ability to collaborate hands-on with multiple stakeholders across global markets.
- Maintain up-to-date reporting trackers.
- The ability to implement ideas quickly and to understand what’s new in the field of technology in sports, and bring those innovations to sports where Infosys is invested in.
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