Associate Marketing Manager

1 week ago


Bengaluru, India Paytm Insider Full time
At Paytm Insider we're looking for a Associate marketing manager to join our team.

Roles & ResponsibilitiesEnd to end management of marketing of key events, long-tail events, categories, occasions, venues and toursOwn and manage all practices around PPC campaigns, email/push/whatsapp promotions and other digital channelsNurture, grow and maintain client relationships. Provide unique insights and value from marketing initiatives taken for their projectsConceptualise, plan, execute, measure, optimise and report on various marketing initiatives tailored to the requirements of various one-off and recurring projectsTrack and maintain marketing budgets and revenue targets. Provide insights and implement ideas to improve ROI across all marketing initiativesIdentify, measure, track, optimise and improve all key health marketing indicatorsDerive actionable insights from standard marketing KPIsIdentify the right target audiences based on the campaign brief & past dataContribute to expansion of digital campaign portfolio of the companyConduct market research to identify opportunities for growth. Keep upto date with the latest trends and developments in the live entertainment industryDrive organic growth by identifying and executing the right opportunities for short, medium and long term SEOTrain team members on various modules of brand and performance marketing to enhance their skill sets and grow the knowledge base of the teamSkills:Should have thorough knowledge of Meta & Google ads, including their algorithmsShould have thorough knowledge of Google Analytics and other common analytical toolsShould have at least 7 years of experience of with at least 3 in having executed and managed PPC campaigns, preferably for multiple brandsMust have thorough knowledge of standard digital marketing KPIs and their implications for various industriesShould have a fairly good understanding of other aspects of digital marketing such as email marketing, influencer marketing etc.Should be extremely comfortable with data analysisShould be extremely proficient with MS excel, Google sheetsShould have thorough understanding of SEOShould have good understanding of content marketing and its use in various avenues of marketing


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