Entrepreneur in Residence – Social Media, Content

4 weeks ago


New Delhi, India Feel Your Best (FYB) Full time

Location: Remote (India)Type: Full-TimeCompensation: Cash + Equity (ESOP)Start Date: ImmediateABOUT US1 in 7 Indians is struggling with their mental health.Yet, less than 10% ever get the care they truly need — and even fewer experience real, measurable change.At Feel Your Best, we’re building a mental health platform that doesn’t exist in India today — one that combines therapy with lifestyle interventions like movement, mindfulness, sleep, and nutrition, and delivers visible, trackable outcomes that people can actually see and feel.Our goal is to create structured, high-trust care that replaces trial-and-error with clarity, and isolation with real human support — guided by professionals, not just algorithms.We’re early, but we’re building something important.Made in India, built for the world.THE ROLEWe’re looking for a first-principles storyteller, content strategist, and community builder to lead our brand voice across Instagram, LinkedIn, Substack, WhatsApp, YouTube, and more.This is an Entrepreneur in Residence (EIR) role — not a content manager position. You’ll own everything: content calendars, campaign launches, creative briefs, performance reviews, influencer collabs, and more.But just as importantly — you’ll think community-first.You understand that social media isn’t just about reach. It’s about bringing people together, sparking honest conversations, and making people feel less alone.You’ll build and lead a social presence where people connect, grow, and heal — together.You’ll work directly with the founder (IIM alumnus) and collaborate across care, product, and design teams.WHAT YOU'LL DO- Write and publish emotionally resonant content: reels, carousels, captions, stories, threads, Substack posts - Plan and execute full content calendars, end to end - Spark and grow an online community around therapy, healing, and holistic care - Create safe spaces for interaction — polls, Q&As, AMAs, stories, and support group discovery - Run experiments and analyze what moves people to engage or take action - Lead partnerships with micro-creators, guest experts, and lived-experience storytellers - Build the content + community team after 6–9 months of tractionWHO YOU ARE- You’re not just a creator — you’re a connector - You think in posts, but also in people and belonging - You’ve got 0–3 years of experience, or equivalent hustle and proof of skill - You can write clear, emotionally intelligent, deeply human copy - You reflect constantly, take feedback seriously, and get better with every iteration - You’re obsessed with meaning, not vanity metrics - You’re not afraid to work hard — you’re excited to - You want to build a social brand and a healing spaceWANT TO UNDERSTAND WHAT SETS US APART?Read our founder’s note: https://substack.com/home/post/p-173915891Here’s our instagram page which very bare at the moment, but your #1 challenge will be to build this community: https://www.instagram.com/feelyourbest_fyb/APPLY ONLY IF:- You want to build the brand that makes authentic, evidence-backed conversations around mental health mainstream in India - You believe social media can change lives when done right - you don't care about clickbait and random hooks just for the sake of it - You want to start solo, build everything from scratch — and eventually lead a team - You want to grow fast and build something that matters



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