Social Media Strategist

6 days ago


Chennai, India Soch Street Full time

Description:Job title: Social Media StrategistLocation: ChennaiOffice Type: Hybrid: 3 days WFO + 2 days WFHAbout the Company:- Bootstrapped + profitable + fast-growing AI-powered fintech startup for US mortgage lenders- Automates income analysis + streamlines loan decisions for enterprise & midmarket lenders- Works with 4 of the top US mortgage lenders- 0% churn from enterprise customers- Founded by Jay GS and Srikanth Rajaraman - 25+ years of total work experience each. Held senior leadership positions at Big 4 consulting firms (e.g. Ernst & Young etc.) previously.What youll own:- LinkedIn strategy + execution for the company page- C-suite social presence: positioning, posting cadences, and thought-leadership narratives- Organic reach and credibility building within the US mortgage and lending ecosystem- Social listening across industry conversations, competitors, and influencer networks- Experimentation with new high-impact formats and channels relevant for B2B mortgage audiences- Data-driven performance tracking and continuous optimizationWho you are:- Expertise over experience - real results > years in role- Strong track record in B2B social for SaaS or fintech (required)- LinkedIn specialist: you understand algorithm shifts, posting psychology, and enterprise buyer behavior- Skilled at turning complex fintech/AI ideas into clean, high-signal social posts- Independent operator - strategy and execution as a one-person team- Comfortable partnering directly with founders and senior leadershipNice to have:- AI-savvy with tools that speed content, insights, and testing- Understanding of US mortgage lending terminology and trends (ref:iimjobs.com)



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