Instagram and TikTok Advertising Specialist
2 days ago
Job Description: We are looking for an experienced Instagram and TikTok Advertising Specialist to manage our social media advertising campaigns on these platforms. The successful candidate will have a proven track record in creating and managing paid ad campaigns, with a deep understanding of social media advertising strategies and best practices, particularly for the US market. This role requires a strategic thinker who can produce engaging ad content, optimize ad performance, and contribute to the overall success of our digital marketing efforts.
Responsibilities:
- Develop, implement, and manage paid advertising campaigns on Instagram and TikTok targeting the US market.
- Create, edit, and optimize ad content, including photos, videos, and stories.
- Monitor and analyze ad performance metrics, providing regular reports and actionable insights.
- Optimize campaigns to improve ROI, click-through rates, and conversion rates.
- Stay up-to-date with the latest social media advertising trends, tools, and best practices to ensure our ad content is fresh and competitive.
- Collaborate with the marketing team to align advertising strategies with overall marketing goals.
- Manage budgets and ensure campaigns are cost-effective and within allocated spend.
- Plan and execute influencer collaborations and partnerships to enhance ad campaigns.
Requirements:
- Proven experience in managing paid advertising campaigns on Instagram and TikTok, specifically targeting the US market.
- Strong creative skills and the ability to produce visually appealing and engaging ad content.
- Excellent understanding of social media advertising strategies, including audience targeting and ad placement.
- Proficiency in using social media advertising tools and analytics platforms.
- Strong analytical skills and the ability to interpret data to make informed decisions.
- Strong communication and organizational skills.
- Ability to work independently and as part of a team.
- Detail-oriented with a focus on delivering high-quality results.
Preferred Qualifications:
- Experience with other social media advertising platforms (e.g., Facebook Ads, Twitter Ads) is a plus.
- Knowledge of video editing tools and graphic design software.
- Experience in influencer marketing and collaboration.
Benefits:
- Competitive salary and performance-based bonuses.
- Flexible working hours with a hybrid work mode.
- Opportunities for professional development and career growth.
- A collaborative and supportive work environment.
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