Digital Advertising Copywriter

6 months ago

Chennai, India Vendasta Full time

**The impact you’ll have**
- Performing day-to-day copywriting tasks and managing the workflow
- Providing ad copies that are clear, concise, and grammatically sound
- Understanding the campaign goal, its requirements and creating ads that speak

to the target audience
- Building ad content and ad structure from start to finish such as doing relevant

keywords research, putting together a list of keywords, ad groups, headlines and

ad descriptions.)
- Understanding, developing, and maintaining clear brand voice
- Following advertising best practices and Ad platform policies and guidelines
- Producing quality work and running audits on ads created and running across

platforms
- Help to increase the level of Ad copy produced using quality assurance

methodology and implementing a process for continued success

**The value you’ll bring**
- 2+ years of experience in copywriting or related role
- Proficient knowledge of SEM, including best practice for writing Ad copies and keyword research
- Proficient knowledge of social media ads ( Facebook/Instagram, Linkedin etc.)
- Exceptional organizational skills and attention to detail
- Ability to work independently with mínimal supervision and collaborate within a strong team environment
- Independent decision maker; can take calculated risks and deal with ambiguity
- A technical aptitude and an ability to learn new processes quickly
- Experience or knowledge of search engine optimization (SEO)
- Experience with creative and ads content A/B testing

**Bonus Points for**
- Knowledge of the digital advertising industry - able to speak to campaigns performance and navigate through the platforms
- Experience running Digital Advertising campaigns on platforms (Facebook, Google, YouTube, Display network, Linkedin etc)
- Knowledge of keyword research tools like Google keyword planner, SEMrush.
- Bonus: Experience in web design, usability and content creation
- Bonus: Proficiency with WordPress and experience with Adobe creative suite (Photoshop, InDesign)

**KPIs Responsible**
- Ad copies completed
- Ad copy quality checked
- Hours spent training Ad copy

**About Vendasta**

So what do we actually do? We create an entire platform full of digital products & solutions that help small to medium-sized businesses (SMBs) have a stronger presence online through digital advertising, online listings, reputation management, website creation, social media marketingand much more Our platform is used exclusively by channel partners, who sell products and services to SMBs, allowing them to leverage us to scale and grow their business. We’re trusted by 65,000+ channel partners, serving over 6 million SMBs worldwide

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