Digital Advertising Copywriter

6 months ago

Chennai, India Vendasta Full time

**Digital Advertising Copywriter**

**Chennai,India**

Do you someone who understands the importance of online marketing, demonstrates a deep understanding of creative content, and has a working knowledge of digital marketing.If so, we have an exciting opportunity for you to join as Digital Advertising Copywriter

**About the Job**

**Your Impact**
- Providing ad copies that are clear, concise, and grammatically sound
- Performing day-to-day copywriting tasks and managing the workflow
- Understanding the campaign goal, its requirements and creating ads that speak to the target audience
- Building ad content and ad structure from start to finish such as doing relevant keywords research, putting together a list of keywords, ad groups, headlines and ad descriptions.)
- Understanding, developing, and maintaining clear brand voice
- Following advertising best practices and Ad platform policies and guidelines
- Producing quality work and running audits on ads created and running across platforms
- Help to increase the level of Ad copy produced using quality assurance methodology and implementing a process for continued success

**What You Bring to the Table**
- 2+ years of experience in copywriting or related role
- Proficient knowledge of SEM, including best practice for writing Ad copies and keyword research
- Proficient knowledge of social media ads ( Facebook/Instagram, Linkedin etc.)
- Exceptional organizational skills and attention to detail
- Ability to work independently with mínimal supervision and collaborate within a strong team environment
- Independent decision maker; can take calculated risks and deal with ambiguity
- A technical aptitude and an ability to learn new processes quickly
- Experience or knowledge of search engine optimization (SEO)
- Experience with creative and ads content A/B testing

**Bonus Points for**
- Knowledge of the digital advertising industry - able to speak to campaigns performance and navigate through the platforms
- Experience running Digital Advertising campaigns on platforms (Facebook, Google, YouTube, Display network, Linkedin etc)
- Knowledge of keyword research tools like Google keyword planner, SEMrush.
- Bonus: Experience in web design, usability and content creation
- Bonus: Proficiency with WordPress and experience with Adobe creative suite (Photoshop, InDesign)

**KPIs Responsible**
- Ad copies completed
- Ad copy quality checked
- Hours spent training Ad copy

**About Vendasta**

So what do we actually do? Vendasta is a SaaS company composed of a company of global brands including; MatchCraft, Yesware and Broadly, that builds and sells software and services to help small businesses operate more efficiently as a team, meet more client needs, and provide incredible client experiences. We have offices in Saskatoon, Saskatchewan, Boston ad Boca Raton Florida and Chennai, India.

**Perks**

At Vendasta, your well-being matters. We offer covered health benefits, a flexible vacation policy, and ample sick time. Our Employee Options Program lets you share in our success. Enjoy our cafeteria, snacks, and catered Friday lunches (office roles). We support your growth with education reimbursement, workshops, and mentorship, all in a culture of Drive, Innovation, Respect, and Agility. Engaging events and volunteering enrich your experience. Join us and thrive in a supportive workspace

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