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Social Media Expert

2 months ago

Noida, India Appinventiv Full time

Role Overview:

The Social Media Expert will be responsible for developing and executing social media strategies that drive engagement, grow our online community, and support overall marketing objectives. This role requires a deep understanding of social media trends, content creation, and analytics to effectively manage and enhance our social media presence.


Key Responsibilities:

  • Develop and implement comprehensive social media strategies aligned with business goals and target audience.
  • Create engaging and relevant content for various social media platforms, including Facebook, Twitter, Instagram, , and others.
  • Manage and oversee social media accounts, ensuring timely and consistent updates.
  • Monitor and analyze social media metrics to measure performance and adjust strategies accordingly.
  • Engage with followers, respond to comments, and foster a positive online community.
  • Collaborate with marketing and design teams to create cohesive and impactful campaigns.
  • Stay up-to-date with the latest social media trends, tools, and best practices.
  • Manage social media advertising campaigns and budget allocation.
  • Prepare regular reports on social media performance and growth.


Qualifications:

  • Bachelor’s degree in Marketing, Communications, or a related field.
  • Proven experience in social media management and content creation.
  • Strong understanding of social media platforms, algorithms, and best practices.
  • Excellent written and verbal communication skills.
  • Proficiency in social media management tools (e.g., Hootsuite, Buffer) and analytics platforms (e.g., Google Analytics, Facebook Insights).
  • Creative mindset with the ability to generate innovative content ideas.
  • Strong organizational skills and the ability to manage multiple projects simultaneously.
  • Experience with social media advertising and budget management is a plus.