Current jobs related to Performance Marketer - Chennai - Lotus Interworks

  • Performance Marketing

    5 months ago

    Chennai, India Saaki Argus & Averil Consulting Full time

    **About Client**: A leading EdTech Organization **Responsibilities**: - Plan and execute a strong performance marketing strategy and execute campaigns - Develop and implement marketing strategies to increase customer acquisition, revenue growth and brand awareness - Manage budgets and campaigns across all digital channels to drive strong ROI - Provide...

  • Performance Marketer

    4 weeks ago

    Chennai, Tamil Nadu, India ADEO DISTINCTIONS & DIMENSIONS PVT LTD Full time

    We are seeking a **Senior Performance Marketer** with strong leadership skills to join our healthcare digital marketing team. In this role, you will not only manage and optimize ad campaigns but also lead a team of junior marketers, guiding them in strategy and execution. You will take charge of developing and implementing effective performance marketing...

  • Performer Marketing Lead

    2 weeks ago

    Chennai, Tamil Nadu, India Foodbuddies Full time

    Performance Marketing Role at Food BuddiesAt Food Buddies, we are seeking an experienced Performance Marketing Manager to drive customer acquisition and retention through data-driven marketing strategies.Key ResponsibilitiesDevelop and implement performance marketing strategies to maximize ROI.Conduct data analysis to optimize marketing campaigns.Manage...

  • Performance Marketing

    5 months ago

    Chennai, India CoinFantasy Full time

    **What we are looking for**: - CoinFantasy seeks a Growth and Performance Associate to propel growth through innovative ideas and performance marketing campaigns. You should be able to achieve brand, product, and business objectives by identifying and evaluating potential affiliates, and implementing marketing strategies. **Responsibilities**: - Research...

  • Marketing Performance Manager

    1 week ago

    Chennai, Tamil Nadu, India Foodbuddies Full time

    Performance Marketing Manager Opportunity at Food BuddiesAt Food Buddies, we are seeking a highly skilled Performance Marketing Manager to drive customer acquisition and retention through data-driven strategies.Key Responsibilities:Develop and implement performance marketing strategies to drive customer growth and retention.Conduct data analysis to optimize...

  • Performance Marketer

    5 months ago

    Chennai, Tamil Nadu, India Eloke Global Private Limited Full time

    This is a full-time remote role for a Performance Marketer. The Performance Marketer will be responsible for developing and executing performance marketing campaigns, optimizing campaigns for maximum ROI, analyzing campaign results, and collaborating with cross-functional teams to achieve business objectives. **Qualifications** - Experience with digital...

  • Performance Marketer

    5 months ago

    Chennai, Tamil Nadu, India Contus Full time

    We are actively seeking a skilled performance marketer with 4+ years of experience to join our digital marketing team. This role involves driving organic marketing strategies to enhance the traffic, lead generation, visibility and growth of our products and services. **Required Skills**: Proficiency in SEO techniques and strategies, including keyword...

  • Performance Marketing Specialist

    2 months ago

    Chennai, India Foodbuddies Full time

    "Cook Up a Great Career with Food Buddies'' Position :Performance Marketing SpecialistExperience: 4 years & Above Education: MBA Marketing / Digital Marketing Role: Full timeCost to Company would be as per the industry standardCompany Overview:Food Buddies is a Research & Technology Partner in the Food & Beverages industry with a focus on innovation and...

  • Performance Marketer

    1 week ago

    Chennai, Tamil Nadu, India MADRAS CREATIVES LLP Full time

    Job Summary: Join our digital marketing agency as a Performance Marketer, where you’ll create and manage ad campaigns to boost client visibility and engagement. You’ll work across platforms like Google Ads, Facebook, and LinkedIn to drive results and maximize ROI. Key Responsibilities: - Plan and manage PPC and social media ad campaigns for clients. -...

  • Performance Marketer

    5 months ago

    Anna Nagar, Chennai, Tamil Nadu, India Deshna Group Full time

    **Greetings from** **Deshna Group..** We are hiring for Performance Marketer. Experience: 1 - 3Years Location: Anna Nagar - Posses experience in performance marketing - Must have Google Ads and meta Ads certified or experienced. - Has a proven track record in generating leads and driven brand awareness. - Comfortable analysing campaign performance and...

  • Performance Marketer

    3 weeks ago

    Chennai, Tamil Nadu, India ARDENS BUSINESS SOLUTIONS PRIVATE LIMITED Full time

    **1. Technical Knowledge** - Experience with Google Ads, Facebook Ads, LinkedIn Ads, and other relevant channels. - Knowledge of Google Analytics, data interpretation, and experience with tools like SEMrush, and Ahrefs. - Ability to set up, monitor, and adjust campaigns to meet KPIs. - Experience running experiments and optimizing based on results. - Ability...

  • Performance Marketer

    2 months ago

    Kotturpuram, Chennai, Tamil Nadu, India Lee Gifts and Letters Full time

    Plan, execute, and optimize paid media campaigns across platforms such as Google Ads, Facebook, Instagram, and other relevant channels. - Monitor and analyze campaign performance metrics (CPC, CPA, ROAS, etc.), providing insights and improvement recommendations. - Implement A/B testing strategies for ad creatives, landing pages, and messaging to maximize...

  • Digital Marketing Performance Lead

    2 weeks ago

    Chennai, Tamil Nadu, India Foodbuddies Full time

    Role DescriptionAs a Performance Marketing Manager at Food Buddies, you will be responsible for developing and implementing performance marketing strategies to drive customer acquisition and retention. The ideal candidate should have experience in weekly/monthly/quarterly performance evaluation and data analysis.Key ResponsibilitiesDevelop and implement...

  • Performance Marketing

    2 weeks ago

    Chennai, Tamil Nadu, India HELYXON Healthcare Solutions Full time

    **Job Title: Performance Marketing & UI/UX Designer** **Location**: [Chennai] **Job Type**: Full-Time **Department**: Marketing & Design **Reports To**: Marketing Manager / Head of Marketing / Head of Design **Company Overview**: **HELYXON** is a pioneering **Med-Tech enterprise**, in collaboration with **IIT Madras**, based in **Chennai**. Our innovative...

  • Performance Marketing Executive

    2 months ago

    Chennai, Tamil Nadu, India VAS India Consulting Full time

    Greetings from VAS India Consulting!! We are hiring for Performance Marketing Associate for one of key Client Location : Chennai Experience : 0- 2 years Qualification : Bachelor's degree in marketing, communications, or a related field. Salary : upto 4 Lakhs per annum Key Responsibilities: Coordinate with performance marketing agencies. - Serve as the...

  • Performance Marketing Manager

    2 months ago

    Chennai, India Foodbuddies Full time

    "Cook Up a Great Career with Food Buddies'' Position :Performance Marketing Manager Experience: 4 years & Above Education: MBA Marketing / Digital Marketing Role: Full timeCost to Company would be as per the industry standardCompany Overview:Food Buddies is a Research & Technology Partner in the Food & Beverages industry with a focus on innovation and...

  • Marketing Professional with Performance Focus

    1 week ago

    Chennai, Tamil Nadu, India Foodbuddies Full time

    Key ResponsibilitiesDevelop and implement effective performance marketing strategies to drive customer acquisition and retention.Conduct data analysis to optimize marketing campaigns and maximize ROI.Manage search engine campaigns, search ads, and display/video ads to achieve business objectives.Execute performance max campaigns and B2B lead generation...

  • Performance Marketing Executive

    4 days ago

    Chennai, Tamil Nadu, India ARDENS BUSINESS SOLUTIONS PRIVATE LIMITED Full time

    **Responsibilities**: 1. Campaign Management: Set up, monitor, and optimize campaigns to meet performance KPIs across Google, Facebook, LinkedIn, etc. 2. Data Analysis: Use tools like Google Analytics, SEMrush, and Ahrefs to interpret data and provide actionable insights. 3. Audience Targeting & Funnel Strategy: Develop targeted strategies across the...

  • Performance Marketing

    2 months ago

    Royapettah, Chennai, Tamil Nadu, India ZEBRONICS INDIA PVT LTD Full time

    1. Manage, Review & Maintain everyday Search, Display, Sponsored campaigns on various platforms such as Amazon, Flipkart, Blinkit and other ecommerce platforms. 2. Maintain ecommerce marketplace brand stores and can also assess competitive products, pricing, and promotion strategies. 3. Analyze data to determine ways to optimize performance to improve...

  • {title} - Performance Marketer

    2 weeks ago

    Chennai, Tamil Nadu, India Verifitech Services - India Full time

    {description}Key Responsibilities:• Develop and execute digital marketing strategies to drive business growth.Requirements:• 3+ years of experience in digital marketing.• Proven track record of success in growing online presence.• Strong analytical and problem-solving skills.

Performance Marketer

2 months ago

Chennai, India Lotus Interworks Full time

Job Summary:

We are seeking an elite Performance Marketer with deep expertise in data-driven digital campaigns, proficient in optimizing across multiple channels (PPC, social, display, affiliate) and leveraging granular KPIs, advanced attribution models, and bid management strategies. You will be responsible for delivering measurable ROI through scaling, optimizing, and refining campaigns using sophisticated performance tracking and automation tools.


Key Responsibilities:

  • End-to-End Campaign Management: Create, execute, and optimize performance marketing campaigns across platforms like Google Ads, Facebook Ads, , Bing, and native platforms.
  • Data-Driven Insights: Analyze data points, interpret multi-touch attribution models (MTA), and implement incremental tests to optimize CPA, ROAS, and LTV/CAC ratios.
  • Advanced Bid Management: Implement automated bid strategies using rule-based algorithms and tCPA, ROAS, and Maximize Conversion bidding, with deep expertise in Google's Value-based Bidding.
  • Funnel Optimization: Optimize top-of-funnel (TOF) and bottom-of-funnel (BOF) campaigns, improving CTR, CVR, and AOV, while reducing bounce rates and abandonment metrics across all touchpoints.
  • Cohort & Segmentation Analysis: Leverage RFM analysis (Recency, Frequency, Monetary) to segment audiences and increase campaign precision using affinity data, in-market segments, and lookalike modeling.
  • A/B & Multivariate Testing: Drive statistical significance testing with split testing and implement Bayesian analysis or Frequentist hypothesis testing to continuously optimize ad copy, creative, and landing pages.
  • Attribution Mastery: Use last-click, data-driven, linear, and U-shaped attribution models to properly allocate budget and optimize for revenue-driving campaigns.
  • Deep Analytics & Reporting: Expert use of Google Analytics (GA4), Hotjar, Heap, and Looker to monitor key performance metrics and create automated reports and dashboards to monitor campaign health and efficacy.
  • Advanced Forecasting: Predict campaign outcomes through predictive modeling and regression analysis, using historical data and machine learning models (if applicable) to drive growth KPIs.
  • Conversion Rate Optimization (CRO): Employ Funnel Visualization (Google Analytics) and session replay to analyze user behavior and improve conversion paths.


Qualifications:

  • 4+ years of experience in performance marketing, specifically handling budgets >$100,000 per month.
  • Expert in tools like Google Ads Editor, FB Business Manager, Smartly.io, and Kenshoo.
  • Proficient in SQL for ad hoc queries, Excel/Google Sheets for advanced data analysis (INDEX/MATCH, ARRAYFORMULA, VLOOKUP, SUMIF, and Pivot Tables).
  • Deep knowledge of tracking pixels, UTM parameters, first-party data, and cookie-less tracking for effective campaign tracking and remarketing.
  • Strong grasp of LTV, ROAS, and CAC: Understanding the formulae that drive growth:
  • LTV = (ARPU x Gross Margin % x Average Customer Lifespan) / Churn Rate
  • ROAS = (Revenue from Ad Spend) / Cost of Ad Spend
  • CAC = Total Cost of Acquiring Customers / Total Customers Acquired
  • Experience with Tag Management: Must know Google Tag Manager (GTM) inside out to manage event tracking and trigger-based conversion actions.
  • Ability to automate reporting and build custom dashboards in platforms like Google Data Studio and PowerBI.


Bonus Skills:

  • Experience with Python or R for automating data processes or predictive modeling.
  • Advanced knowledge of first-party data strategies and post-iOS 14.5 retargeting solutions.