Performance Marketing Executive

2 months ago

Chennai Tamil Nadu, India VAS India Consulting Full time

Greetings from VAS India Consulting

We are hiring for Performance Marketing Associate for one of key Client

Location : Chennai

Experience : 0- 2 years

Qualification : Bachelor's degree in marketing, communications, or a related field.

Salary : upto 4 Lakhs per annum

Key Responsibilities:
Coordinate with performance marketing agencies.
- Serve as the primary point of contact between speakers (or clients/stakeholders) and the performance marketing agency.
- Ensure that both sides’ requirements are clearly communicated and fulfilled in a timely manner.
- Manage expectations and deliverables to ensure campaigns are aligned with business objectives.

Understand marketing funnels and improve performance:

- Develop a deep understanding of all our funnels/project.
- Propose innovative ad ideas and creative strategies to optimize the funnel’s performance and maximize revenue.
- Continuously analyze the effectiveness of campaigns and suggest improvements.

Track assets and manage resources:

- Keep an organized record of all marketing assets (creative materials, copy, Websites etc.).
- Ensure all assets are up-to-date and meet the required standards for campaign use.
- Work closely with the creative team to request, manage, and deliver assets on time.

Cross-team collaboration for campaign optimization:

- Communicate regularly with internal teams(Sales and project teams) to ensure alignment of marketing efforts.
- Collaborate with the design and content teams to ensure that ad creatives resonate with the target audience.
- Coordinate with data analysts to leverage insights for performance improvements.

Monitor performance metrics and budget tracking:

- Be proficient with numbers, including tracking key performance indicators (KPIs) such as ROI, CPA,

CPL and conversion rates.
- Calculate and track ad spend down to the penny to ensure budget efficiency and optimize spending for maximum ROI.
- Provide regular reports and insights to stakeholders on campaign performance, highlighting areas for improvement.

Test, analyze, and innovate:

- Conduct A/B testing to compare different ad strategies, creatives, and formats.
- Use data-driven insights to suggest new approaches and identify opportunities for scaling

successful campaigns.

Proofreading and approval of marketing materials:

- Review all marketing materials (ad copies, creatives, visuals, etc.) to ensure accuracy, brand consistency, and quality.
- Ensure that the tone and messaging of all content align with the overall marketing strategy and brand guidelines.
- Act as the final checkpoint to ensure all assets are error-free and adhere to agreed-upon standards before release.

Qualification:
Must be an assertive self-starter, analytical, and a collaborative contributor.
- Possess strong technical communication abilities.
- Proven experience working as an SEO Specialist or similar role, preferably in a digital marketing agency environment.
- In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices.
- Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Moz, or similarplatforms.
- Strong analytical skills and the ability to interpret data and metrics to drive informed decisions.
- Excellent communication and interpersonal skills, with the ability to effectively collaborate withclients and team members.
- Detail-oriented with strong organizational skills and the ability to manage multiple projects simultaneously.

Pay: From ₹400,000.00 per year

**Education**:

- Bachelor's (preferred)

**Experience**:

- Lead generation: 1 year (preferred)
- total work: 1 year (preferred)
- Marketing: 1 year (preferred)

**Language**:

- English (preferred)

Work Location: In person

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