Head - Marketing - Design First - IIM/ISB/FMS/MDI/XLRI

Who are we?

Design First delivers personalized luxury interior and furniture design to India's discerning homeowners and corporates. Led by prolific, seasoned luxury brand builders, internationally trained designers, world-class professionals and passionate, steadfast teams of turnkey project execution specialists. We seek excellence in design and are committed to bringing back trust and excitement in the design process.

To know more about us, visit www.designfirst.co.in and are a lean team of high performing go-getters who take ownership of their roles in the organization. Debates and discussions are an important part of our culture, and we encourage people to bring unique perspectives to the conversations. Most importantly, we love solving problems.

If you think you're cut out from a similar cloth, we'd encourage you to apply for this role.

Key Profile:

- As a Head of Marketing, you will oversee all marketing strategies, campaigns, and activities to elevate the Design First brand - Offline & Online.

- In the first 3 months consciously develop a deep understanding of the business' unique services, and ensure all marketing initiatives resonate with our discerning target audience.

- Collaborating with the Founder, leadership, and sales teams you will drive campaigns, create compelling content, and ensure alignment with business goals while targeting HNIs, UHNIs and design professionals.

What would you be required to do ?

- Develop and execute integrated marketing strategies across digital, print, and event channels to enhance customer acquisition, engagement, and brand presence.

- Oversee high-quality content creation, including social media posts, articles, presentations, and marketing materials, supported by a dynamic social media calendar to drive audience engagement.

- Ensure consistent messaging across all marketing channels and materials, aligning with the brand's identity and values.

- Lead and mentor a high-performing team of marketing professionals while collaborating with creative agencies to deliver innovative designs and assets.

- Implement and oversee a 360-degree digital strategy across platforms (Instagram, Meta, YouTube, LinkedIn), including SEO, paid campaigns, and geographical boosting to maximize brand awareness, lead generation and ROI.

- Collaborate with media houses like Vogue, Elle Dcor, and others to enhance brand visibility and execute luxury-focused inserts for target audiences.

- Demonstrate strong business acumen to develop and implement frameworks for performance tracking, analyse results, and optimizing budgets to align with business goals.

- Share detailed reports with stakeholders with actionable insights to align marketing efforts with business goals.

- Ensure the timely creation of marketing materials, including brochures, renders, and videos, while managing vendor relationships for cost-effective execution.

- Oversee product photoshoots and video production to ensure alignment with brand aesthetics, working closely with editing teams for desired outcomes.

- Collaborate with leadership and sales teams to ensure marketing efforts align with broader business objectives.

- Requires a person with extreme attention to detail and a global understanding of luxury brands.

What skills we are looking MBA in Marketing from a top-tier Minimum 10 years of experience in marketing, within the luxury brands

- Proven track record in marketing to HNIs and managing significant budgets.

- Experience in developing and executing integrated marketing campaigns, including digital, social media, and traditional channels.

- Strong understanding of the interior design industry or similar luxury industry is highly Exceptional creative vision and a keen eye for detail

- Deep understanding of luxury branding and marketing strategies and consumer preferences.

- Exceptional leadership, communication, and collaboration skills.

- Strong grasp of social media platforms and digital marketing strategies.

- Strong analytical skills, with the ability to assess campaign performance and make data-driven decisions.

- Ability to thrive in a fast-paced, growing startup environment

- Excellent time management, organizational, and project management skills.

- Requires a person with extreme attention to detail and a global understanding of luxury brands.