Assistant Vice President

2 weeks ago

Delhi, Delhi, India DMI Finance Full time

JOB PURPOSE

Responsible for building growth product experiences and infrastructure to grow the business across Mobile APP & Web platforms . Role will entail owning the strategy, roadmap, and execution of key growth product initiatives focused on unlocking remarkable experiences for our existing customers through data driven customer Vision & Roadmap for driving X-Sell/Up-Sell of Financial Services through APP & Web Channels

- Be responsible for creating a product vision and a roadmap that aligns with the overall cross-sell strategy of DMI vision leveraging customer research, customer experience and new technologies.

- Work with cross-functional teams to design, develop, and launch new products to drive higher End-to-end ownership of delivering the products in line with the roadmap

- Think holistically across the end-to-end journey of a customer and develop strategy and roadmap for when and how we should engage customers across different automated and human-assisted channels (sales, support, self-serve emails, ) to successfully address awareness gaps and friction points in the most cost-effective way.

- Write crystal clear User Stories & product requirements & work with the team to be create design/wireframe.

- Cooperating with the team to ensure quick implementation of product growth plans.

- Prior Experience in Mobile APP is a must.

- Responsible for monetization of the customer base by launching new products & business lines e.g., Insurance, Warranty, Payments, UPI the product for customer and business needs through Funnel Optimization

- Be outcome-oriented; everything we do needs metrics, and the role will be expected to define and improve these metrics.

- Setting and ensuring the company achieves specific KPIs in product-related metrics, such as activation, acquisition, conversion, retention, referrals, and revenue.

- Performing detailed product analysis which covers the product management funnel with all its aspects.

- Improving various aspects of customer experience, such as early marketing impressions and new account onboarding

- Determining and monitoring the effects of the metrics optimization

- Drive retention strategies & drive higher DAU, MAU & reduce Management

- Maximizing the customer lifetime value by managing the lifecycle & increasing retention

- Increase the X-Sell ratio for both the Credit & Fee products.

- Manage the marketing budget across channels and ensure blended CAC is within the target range.

- Manage the P&L for few of the business lines (Repeat Consumption Loans / Fee Management

- Interacting with cross functional teams such as Product, Design, Tech, Credit, Operations, Communication & Customer Success to drive the Growth agenda & ensuring correct implementation of all the product growth hacks.

- Lead discussions with external stakeholders/ channel partners during engagement calls

- Role requires a very high level of cross-functional interaction to successfully drive the Product Growth MBA from a reputed institute with 5-7+ years of fulltime experience as a product manager launching consumer or B2B products.

- Knowledge of tools- WebEngage, MoEngage, Clevertap, Adobe, Google Analytics, AppsFlyer, Branch Experience

- 5-7+ years of relevant proven experience from a numbers-driven and analytical marketing environments - perhaps in an online consumer business (Fintech) or a bank/NBFC

- Experience with iterative hypothesis-driven product development and experimentation

- Experience working with a broad set of stakeholders and driving alignment.

- Strong written and verbal communication skills

- Takes an ownership mindset and works on whatever it takes to solve problems and delight users.

- Spikes in cutting through ambiguity to produce strategic insights and opportunities.

- Expert knowledge of various testing methodologies (A/B testing, multivariate testing, incrementality testing, usability testing)

- Strong Analytical Skills & business acumen

- Skills: SQL, Advanced Excel including Pivot Tables, R/Python is good to have.

(ref:iimjobs.com)

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